Sales Representative

About Us:

Welcome to Lactalis Canada! We’re proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time. As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Job Purpose

Based out of Sudbury, Ontario, the Sales Representative is accountable for executing Lactalis sales strategy at retail to drive profitable revenue growth for the organization in accordance to Lactalis field sales process high standards. This execution includes managing business relationships at retail and generating new business in alignment with Lactalis overall objectives and those of it’s Divisions. The territory covered are Sudbury, Timmins and Sault St. Marie. In addition to this, there will be 1-2 overnight travel per week.

Responsibility

• Create product demand and assist customers through the implementation of merchandising plans, display techniques and proactive inventory management to eliminate product “out- of-stock”. Secure and execute promotional plans that match with both corporate and banner needs.
• Execute store coverage model that is consistent with our field sales process, which satisfies customer needs while driving Lactalis sales results for Lactalis and it’s Divisions.
• Achieve distribution on authorized listings and secure secondary displays throughout the store by working with store personnel. Key focus products/categories will be determined by Area Sales Manager/Key Account Manager for the territory, region, and category based upon direction from Lactalis and it’s Divisions.
• Under the direction and guidance of the Area Sales Manager, the Sales Representative will actively build top line sales through successfully prospecting for new business and capitalizing on opportunities available within existing locations.
• Develop specific sales plan for each Division by customer (S.M.A.R.T. objectives) in weekly sales coverage model to achieve listing and merchandising objectives on a weekly and daily basis.
• Perform administrative duties including Business review reports, Delante budget reports, and summary of display/distribution objectives.
• Monitor and provide competitive market activity to the Area Sales Manager, regular selling price or feature selling price, competitive listings or de-listings, point-of-sale material that is supporting new product launches and/or customer marketing campaigns as well as changes within a category segment to ensure Marketing/Trade Marketing can analyze the risk/opportunity.
• Deliver positive results for specific KPI’s, utilize all communication platforms and teams to communicate to the Regional leadership team and their peer group.

Qualifications

• Robust analytical, planning, presentation, negotiation, and problem solving skills
• A positive attitude and high level of curiosity
• Strong written, verbal and interpersonal communication skills
• Knowledge of the grocery industry and retail marketplace
• Proficient with standard office computer technology such as Microsoft Office products, Nielsen syndicated data and SAP
• Ability to self-motivate, work independently and also function effectively within a team

Competency

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What Lactalis will offer:

Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks:

• A Competitive Base Salary

• Company vehicle or car allowance

• A Performance-Based Bonus System

• 4 weeks of vacation

• Benefits starting day 1

• A Pension Program with an Employer Match at 100% of up to 6%

• Tuition reimbursement plan of up to $3,000/year

• A Volunteer Day to give back to your community

• Learning and Development opportunities

• A commitment to internal career advancement with potential for international mobility

Our ESG commitment:

Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.

At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.

Our commitment to DEI:

Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities. We apply an equal access to employment program and invite women, aboriginal people, visible minorities, and people with disabilities to apply.

Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.

Compensation:

As part of our commitment to fairness, trust, and transparency and our ambition to be an Employer of Choice, the base salary range for this position is: $62,500.00–$78,100.00 .

Please note: Along with a comprehensive Total Rewards package, your actual base salary will be fair, competitive, and be based on your skills, experience, and qualifications.