Commercial Analyst – Segmentation & Targeting

Job Description

Joining Allergan Aesthetics (AA), an AbbVie company means you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients’ lives. AA exists to empower confidence for consumers and customers, creating products and technologies that drive the advancement of aesthetic medicine. We believe in the power of shaping your own life, your own business, your own look – and we continue to evolve our business around the needs of those we serve. United by our shared belief in what we do and a commitment to doing what is right, we bring our best every day to empower confidence.

The Commercial Analyst – Segment & Targeting will support the development of data-driven commercial strategy by identifying priority customer segments, sizing market opportunities, and uncovering growth potential across existing accounts and whitespace. This role will leverage external market data, industry reports, and competitor benchmarking to assess the Total Addressable Market vs current footprint and translate insights into actionable go-to-market recommendations. The analyst will also conduct regular capacity analysis of field resources and support recommendations and execution of target account changes based on capacity findings. In addition, this role will partner closely with cross-functional teams, including Marketing and Sales, to identify trends, performance gaps, and structural opportunities across sales, territory, and account performance; prepare clear dashboards and reports for leadership; and contribute to ongoing improvements in analytics quality, planning discipline, and commercial decision-making.

• Use external market data, industry reports, and competitor benchmarking to calculate and monitor the Total Addressable Market (TAM) versus current footprint.
• Identify, define, and refine customer segments using the AA Facial Segmentation framework.
• Analyze current accounts to determine untapped potential, whitespace opportunities, and growth priorities.
• Conduct regular capacity analysis of field resources to evaluate coverage, workload, and alignment to strategic priorities.
• Recommend and support execution of target account changes based on capacity analysis and business needs.
• Develop and support implementation of go-to-market strategies tailored to specific customer segments and business objectives.
• Collaborate with Marketing and Sales to align on target customer definitions, segmentation priorities, field execution, and effective omnichannel messaging.
• Translate market and customer insights into clear recommendations that inform commercial planning, resource allocation, and execution.
• Support ongoing performance tracking and optimization of segmentation, targeting, and field deployment initiatives.
• Prepare executive-ready summaries, presentations, and reports to communicate findings and recommendations to stakeholders.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
• 3–7 years of relevant experience in commercial strategy, segmentation/targeting, business analytics, market research, or sales operations.
• Experience using external market data, industry reports, and competitor intelligence to size markets, assess opportunity, and inform strategy.
• Hands-on experience with customer segmentation frameworks and translating them into actionable commercial plans.
• Experience analyzing account-level opportunity, whitespace, and growth potential.
• Exposure to field capacity analysis, territory/account alignment, or sales force deployment.
• Experience partnering with Sales and Marketing to define target customers, shape messaging, and support omnichannel execution.
• Strong proficiency in Excel, PowerPoint, and data visualization/analytics tools.
• Experience in a matrixed organization where cross-functional influence is important.

***

• Demonstrated high level of communication, problem solving and analytical skills.
• Fluent in English (written and spoken) and preferably in one other relevant language.
• Excellent communication, organizational and influencing skills.
• Strong root cause analysis skills.
• Ability to turn market, customer, and field data into clear insights and recommendations.
• Skill in presenting complex findings clearly to leadership and partners.
• Strong ability to work with Sales, Marketing, and other stakeholders to align execution.
• Strong organization, attention to detail, and ability to manage multiple priorities.

Driving for Results / Initiating Action: High work ethic, able to work under pressure; uses good judgement to make effective decisions within appropriate timelines and efficiently manages projects and resources (IMPACT)

Customer Focus: Strong customer service orientation, responds to internal customers’ needs in a timely and courteous manner; identifies opportunities (CUSTOMER FOCUS)

Building Work Relationships: Demonstrates strong interpersonal and influencing skills, able to work effectively with all levels of management; excellent communicator who can explain complex analytical processes and results to the wider organization (PEOPLE and PASSION)

Planning and Organizing: Works well in a matrix team environment, able to manage multiple projects making difficult prioritization decisions (COLLABORATION)

Adaptability: Able to adapt effectively in a change orientated environment within a matrix and multicultural structure (INNOVATION)

Why Allergan Aesthetics?

We believe in the work that we do and together we create the products and technologies that drive the advancement of aesthetic medicine. Our principles are shaped to empower us to deliver on that promise:

• Making your practice our purpose
• Inclusive of all people
• Putting science at the core
• Creating what’s next
• Connecting to patients.

We show up every day, energized by the chance to make a real difference in people’s lives. So, every day is one that counts. Aligning your interests with our imperatives as a business, you always have opportunities to step up and reach higher. So, we foster an inclusive, supportive environment where you’re empowered to ask questions, think big and build on each other's best ideas.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html