Senior Manager, Content Enablement

Job Title: Senior Manager, Content Enablement
Location: Toronto, ON (Onsite)
Duration: + months

Key Responsibilities & Accountabilities
Content Frameworks & Best Practices

• Create and maintain content frameworks and playbooks that cover editorial standards, content formats, channel-specific guidance, optimization principles
• Build and refine tonal guidelines and brand voice standards that enable teams to produce content that is both authentic to their audience and aligns with the broader CLient brand.
• Establish content quality standards, review checklists, and self-serve governance tools that allow teams to ship content efficiently

Enablement & Team Support

• Act as a strategic partner and content coach to teams, helping them build scalable internal content capabilities.
• Design and deliver onboarding materials, workshops, and reference guides that upskill marketers on content best practices, SEO, regulatory standards, and audience-first writing.
• Partner with SEO team to translate complex requirements (schema markup, structured data, semantic entity graphs) into plain-language guidance that non-technical content creators can act on independently.
• Collaborate with compliance and legal teams to create streamlined, team-friendly compliance reference materials, reducing review cycle time without compromising regulatory standards.

Content Coordination

• Serve as the Personal Banking marketing’s connector for content topics and themes — maintaining a living view of what is being produced, planned, and prioritized to surface overlaps, gaps, and opportunities.
• Facilitate regular cross-LOB content alignment sessions to synchronize editorial priorities, share performance learnings, and coordinate on shared topics where a unified approach would serve the organization better than parallel efforts.
• Maintain a content calendar that serves as the shared source of truth for what has been published, what is in flight, and what white space exists across the enterprise.

Content Production

• Generate written content directly when organizational priorities, speed-to-market requirements, or capability gaps make direct production the right call.

Performance & Continuous Improvement

• Track and analyze the performance of content produced using the frameworks and playbooks you develop, using results to continuously refine guidance and close gaps.
• Champion a test-and-learn culture, building feedback loops between content teams and performance data so that best practices evolve in step with algorithm changes and audience behaviour.

Job Requirements

• + years of experience in content marketing, editorial strategy, or content operations, ideally within a large financial institution, regulated industry, or complex matrix organization.
• Demonstrated experience building content systems, playbooks, or frameworks that have measurably improved the output quality or production efficiency of a team — not just managing content yourself.
• Strong working knowledge of modern SEO, and semantic search principles, with the ability to translate technical concepts into accessible, actionable guidance for non-technical writers and marketers.
• Excellent writing skills across a range of formats and tones, with the ability to produce polished financial content directly when required.
• Data-driven approach to content: proficiency with analytics platforms (, Google Search Console, SEMrush) to evaluate content performance and translate findings into practical team guidance.
• Comfort operating in ambiguity, with the ability to build structured systems and clarity in environments that are still maturing their

Mindlance is an equal opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process. “We use AI in our Hiring processes”