Communications and Marketing Lead

Help Tell the Stories That Strengthen Our Community

Potentia Human Resources is proud to be leading the search for a creative, strategic and passionate Communications & Marketing lead for the Central Okanagan Foundation. This is an in-person, in office role, working with a small team of fantastic values based humans who are dedicated to connecting people who care with causes that matter, helping build stronger communities through philanthropy, granting, scholarships, and community leadership. As one of Canada's community foundations, the COF works alongside donors, charities, businesses, governments, and community partners to invest in initiatives that create lasting impact across the Central Okanagan since 1979.

This newly created role offers a rare opportunity to build the COF's communications strategy from the ground up, modernize its brand, strengthen donor engagement, and share the inspiring stories of the people and organizations making a difference throughout our community.

If you're an exceptional storyteller who enjoys combining strategy with hands-on execution and wants your work to have a lasting impact, we'd love to hear from you.

What You'll Be Doing:
As the COF’s first dedicated Communications & Marketing Coordinator, you'll have the unique opportunity to build their communications strategy from the ground up while helping modernize the COF's brand and strengthen community engagement.

Reporting to the Manager, Community Impact & Philanthropy, you'll develop compelling campaigns that inspire giving, celebrate community impact, increase awareness, and support fundraising initiatives. From storytelling and digital marketing to brand development, media relations, and events, you'll play a central role in shaping how the COF connects with their community.

The COF is looking for someone who thinks beyond creating attractive marketing materials. They want someone who understands that great marketing inspires action, builds relationships, and delivers measurable results.

You'll have the opportunity to:

• Develop and implement the COF's annual communications and marketing strategy
  
• Strengthen and modernize the COF's brand across all platforms
  
• Create compelling stories highlighting donor impact, charities, scholarships, and community initiatives
  
• Write engaging content for newsletters, annual reports, website, blogs, donor communications, speeches, and media releases
  
• Manage and grow the COF's website and digital presence
  
• Plan and execute social media and digital marketing campaigns
  
• Develop email marketing campaigns and donor communications
  
• Design brochures, reports, presentations, advertisements, and promotional materials
  
• Produce photography, video, and visual storytelling content for events and campaigns
  
• Build relationships with local media and coordinate public relations opportunities
  
• Support fundraising initiatives including Giving Tuesday, year-end campaigns, and donor stewardship
  
• Coordinate marketing for COF events and community initiatives
  
• Monitor marketing analytics and campaign performance to drive continuous improvement
  
• Maintain editorial calendars, digital assets, and brand standards
  
• Collaborate closely with leadership, philanthropy, grants, and community partners to communicate the COF's impact
  

Requirements

You are a creative professional who enjoys balancing big-picture strategy with day-to-day execution.

What You Will Bring:

• Diploma or Degree in Communications, Marketing, Public Relations, Journalism, Graphic Design, Digital Media, Business Communications, or a related field (equivalent experience will also be considered)
  
• 3-5 years of communications and marketing experience
  
• Exceptional writing, editing, and storytelling abilities
  
• Experience creating content across multiple platforms
  
• Strong graphic design skills using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  
• Experience managing websites, social media, and digital marketing campaigns
  
• Knowledge of WordPress or similar CMS platforms
  
• Experience with email marketing platforms such as Mailchimp
  
• Familiarity with Canva, Google Analytics, SEO, and marketing analytics
  
• Strong organizational and project management skills
  
• Ability to manage multiple projects and competing priorities
  
• Confidence working independently while collaborating with a supportive team
  
• A portfolio showcasing your writing, design, and marketing work
  

Assets include:

• Non-profit or charitable sector experience
  
• Photography and videography experience
  
• Fundraising or donor communications experience
  
• Experience with AI-assisted marketing tools
  
• CRM experience such as Foundant or similar platforms
  

You're Someone Who:

• Is an exceptional storyteller who connects people emotionally through meaningful content
  
• Thinks strategically while rolling up your sleeves to execute great work
  
• Loves building new ideas, systems, and processes
  
• Understands how marketing drives awareness, engagement, and fundraising outcomes
  
• Brings fresh ideas and challenges traditional thinking
  
• Is curious, creative, and always looking for innovative approaches
  
• Enjoys collaborating while also being self-directed and proactive
  
• Is highly organized and accountable
  
• Thrives in a purpose-driven organization where your work has real community impact
  

Benefits

When you join our team, you'll enjoy:

• Competitive salary of $65,000-$80,000, based on recent related experience
  
• Comprehensive benefits package
  
• RRSP matching program
  
• Office closure during the Christmas holidays
  
• Professional development support
  
• Choice of Mac or PC technology
  
• A collaborative leadership team that values creativity and innovation
  
• The opportunity to build a brand-new marketing function from the ground up
  
• Meaningful work that helps strengthen communities throughout the Central Okanagan
  

Ready to make an impact?

If you're excited by the opportunity to build something meaningful, elevate a respected community organization, and help inspire generosity through exceptional storytelling and marketing, we'd love to hear from you.

Please submit your resume, cover letter, and a portfolio showcasing your communications, writing, design, and marketing work.

Join us in helping create a stronger, more vibrant Central Okanagan; one story, one donor, and one community initiative at a time.