Product Marketing Manager

Cella by Randstad Digital is currently seeking a mid-to-senior level Commercialization Strategy & Marketing Lead to join our team for a high-visibility, project-based contract with our premier financial services client. This role is a one-year assignment designed to serve as a catalyst for a major new business launch in the Canadian retail payments space.

Working as part of a collaborative, 12-member team, you will focus on breakout thinking, unconventional go-to-market strategies, and high-impact initiatives. You will bridge creative ideation with data-driven execution—shifting narratives, generating viral market momentum, and creating compelling narratives to secure stakeholder alignment. If you excel at turning bold ideas into measurable commercial success, we encourage you to apply promptly by submitting your resume alongside a portfolio, case studies, or work samples demonstrating your past breakthrough initiatives.

Advantages
Pivotal Industry Impact: Play a key role in a ground-breaking initiative transforming the retail payments landscape in Canada.

High Executive Visibility: Present directly to internal leadership, building a strong internal network and leaving a lasting legacy on a national launch.

Dynamic Work Environment: Dedicated training period included, transitioning into a highly collaborative strategic role.

Hybrid Work Environment - only 2 days in office in easily accessible Toronto location (walking distance from Union Station)

Responsibilities
Identify unconventional, high-impact commercialization opportunities that drive product awareness, adoption, and sales momentum.

Conduct deep research and whiteboard ideation to create tools, campaigns, and experiences that differentiate the product in-market.

Formulate data-backed business cases with measurable ROI and KPIs to present, pitch, and sell creative concepts to cross-functional stakeholders.

Lead extensive internal collaboration (initially 50-70% meeting time during early alignment stages) before engaging external partners to execute strategy.

Leverage SEO and AI search strategies to maximize visibility, digital engagement, and organic reach.

Track, measure, and report initiative performance, using data to iterate quickly and optimize results.



Qualifications
Experience: 5+ years of hands-on experience in commercialization, product marketing, growth, or creative brand strategy.

Education: Post-secondary degree in Marketing, Communications, Creative Arts, or a related field (Candidates with purely IT, Mathematics, or Engineering degrees will not be considered).

Core Competencies: Proven mastery of marketing fundamentals, intellectual adaptability, and a track record of executing creative concepts from scratch.

Data-Driven Persuasion: Exceptional ability to ground creative narratives in facts and data to win over decision-makers.

Communication & Influence: Superior presentation and storytelling skills, with a proven ability to inspire cross-functional teams and shift perspectives.

Industry Knowledge (Nice-to-Have): Experience in retail payments, merchant solutions, or business case development is a strong asset.

Summary
This position offers a rare opportunity to drive step-change outcomes for a market-defining commercialization effort. Due to the high-profile nature and time-sensitive timeline of this request, shortlisting will begin immediately. Please apply today with your resume and portfolio materials to be considered.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.