Event Sales Coordinator

Job Description

The Event Sales Coordinator is a dynamic sales and client‑service role responsible for converting inquiries into booked events and supporting the planning process from start to finish. With a focus on relationship building, proactive outreach and operational collaboration, this position directly contributes to revenue growth and exceptional client experiences.

Education - Aramark

Culinary experiences and well-maintained environments are fundamental to student success.

From brain-powering ingredients to comforting flavor combinations, nutritious food doesn’t have to be boring. Aramark chefs and dietitians are constantly reviewing the latest insights and food trends to find the next culinary innovation and help students discover their love of food.

We partner with you to enhance the student experience, support parents, and collaborate with administration, all while delivering on the expectations of parents and the community.

Job Responsibilities

Sales & Business Development

• Actively respond to and qualify inbound inquiries by providing timely, compelling proposals and effectively managing the sales pipeline.
• Consistently seek new business opportunities through proactive outbound prospecting across multiple channels, including cold calling, referrals, networking, venue partnerships and lead generation platforms.
• Prepare quotes, visually engaging proposals and contracts while maintaining accurate client records and adhering to company payment and deposit protocols.
• Follow a structured sales process, consistently nurturing prospects through regular follow-up to maximize conversion opportunities.
• Develop and maintain strong relationships with key clients, venue partners, event planners and industry contacts.
• Create additional revenue opportunities by establishing preferred catering partnerships with event venues and referral partners.
• Attend networking events, industry functions and trade shows to develop new business relationships while strengthening existing client partnerships.
• Deliver exceptional customer service that results in positive client feedback, repeat business and referral opportunities.
• Contribute to annual sales targets and confidently report on the current status of the sales pipeline, forecasted business and conversion performance.
• Monitor individual sales performance by tracking key performance indicators, including inquiry response times, proposal conversion, average event value, pipeline health and annual sales targets.
• Participate in regular Regional Pipeline Review meetings to identify opportunities, remove roadblocks and drive sales performance.
• Utilize the company sales toolkit and effective negotiation strategies to successfully convert opportunities into confirmed business.
• Monitor sales performance by adhering to Western Region KPIs on response times, conversion, pipeline health and annual sales targets, taking proactive action to achieve or exceed goals.

Event Planning

• Assist with event planning as needed by providing expert guidance, anticipating client needs and asking the right questions to ensure every detail is captured.
• Manage time effectively to meet proposal, BEO and event planning deadlines while responding to clients within 24 hours
• Engage in site tours, tastings and planning meetings as required.

Client Management

• Serve as the primary point of contact for clients till booking.
• Conduct client consultations, venue tours, tastings and planning meetings as required.
• Build long-term client relationships by hosting entertainment meetings, lunches and networking opportunities where appropriate.
• Maintain consistent communication throughout the planning process, providing timely updates and managing client expectations.
• Conduct post-event follow-up to gather feedback, encourage repeat business and generate referrals.

Menu Management

• Utilize approved menus to maximize event revenue by confidently upselling menu enhancements, beverage packages and additional services.
• Collaborate with the culinary team to recommend and customize menus that align with the client's vision, budget and operational capabilities.

Operational Collaboration

• Maintain a strong understanding of facility capacities, production timelines, service standards and operational capabilities.
• Anticipate the operational needs of the culinary and event operations teams to ensure events sold can be executed successfully and profitably.
• Participate in post-event debriefs, sharing client feedback and identifying opportunities for continuous improvement.

Qualifications

Required Qualifications

• Minimum 3 years of experience in catering sales or event sales.
• Demonstrated success in outbound sales, and business development including cold calling.
• Working knowledge of catering operations, banquet service and event logistics.
• Strong organizational skills with the ability to coordinate multiple events simultaneously.
• Excellent communication, relationship-building and negotiation skills.
• Ability to work evenings, weekends and attend on-site events as required.
• Ability to travel to client meetings, trade shows and regional accounts for training and business development.
• Valid driver's license required.

Preferred Qualifications

• Experience with catering and event CRM software.
• Business development experience within the hospitality, catering or events industry.
• Experience building relationships with venues, event planners and corporate clients.

Education

About Aramark

What We Offer You

• Time to Recharge: Three weeks of paid vacation for all new salaried hires, plus 3 personal/flex days dedicated to your mental health and well-being.
• Comprehensive Health Benefits (No Waiting Period!): From day one, enjoy coverage for dental, prescriptions, vision, massage therapy, and more—because your health matters.
• Future Security: A Self-Directed Pension Plan where every dollar you contribute is matched with two by Aramark—helping you grow your retirement savings faster.
• Well-Being Support: Access Aramark’s Employee Assistance Program for confidential resources and support for you and your family whenever you need it.
• Inclusive Community: Be part of our Employee Resource Groups (ERGs), where we celebrate diversity, build connections, and support one another.
• Exclusive Perks: Enjoy discounts on everyday products and services to make life more affordable.
• Continuous Learning: Benefit from Educational Assistance to support your growth, plus scholarships for your children entering post-secondary studies.
• Career Growth: Clear career path planning and development opportunities tailored to your skills and aspirations.
• Safe & Supportive Workplace: We are deeply committed to providing a safe, healthy, and positive work environment for all.

At Aramark, we empower our people to create moments that matter through exceptional hospitality experiences. We serve more than a dozen industries with pride and passion, building community, connection, and careers all around the world.

You'll be surrounded by some of the most innovative minds in the industry and powered by our shared mission to pursue what matters. Here, you'll have the opportunity to do great things for our people, our planet, our partners and our communities. We believe a career should develop your talents, fuel your passions, and enable your growth. Supported by committed leadership, you'll be empowered to try new things and find solutions to tough problems. No matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is to help you reach your full potential and pursue what matters.

The pay range for this position is $53,045.00 - $65,776.00.