Manager Wholesale Digital Marketing

Purpose & Overall Relevance for the Organization:

As the Manager, Wholesale Digital Marketing on our Woodbridge-based Trade Marketing team, you will lead the digital marketing strategy and execution for adidas Canada's key wholesale partners. Your primary responsibility will be to optimize and enhance the adidas brand and product experience across partner digital ecosystems, driving premium brand presentation, quality consumer traffic, and sustainable revenue growth.

This role will work closely with North American counterparts to align on strategic priorities, share best practices, and leverage regional capabilities, while ensuring all initiatives are tailored to the unique needs of the Canadian marketplace. Your approach will be driven by consumer, account, and market insights, with a strong focus on testing, learning, and continuous optimization.

Key Responsibilities:

• Lead the development and execution of strategic digital marketing plans to increase sell-through, gain market share, and drive share of voice for adidas for key wholesale partners.
• Partner with Wholesale Marketing Leads, Sales, Merchandising, Brand Communication, Digital Partner Commerce to understand objectives for brand and wholesale initiatives and provide recommendations on how to implement them across wholesale digital ecosystems.
• Accountable for planning, executing, and evaluating account-focused marketing programs, partnerships, and product campaigns in order to achieve brand and commercial goals.
• Manage digital content, guidance, and platform development process from concept through execution and analysis.
• Full ownership over account focused media strategy [planning, execution, evaluation, analysis, and recommendations] to drive long term digital business growth.
• Synthesize account and market insights and signals such as sales data into actionable insights and recommendations towards business objectives and content needs.
• Maintain an in-depth knowledge of the business and sales trends affecting accounts including understanding of key digital properties/technologies, shopper trends, regions, markets, doors, products and programs to assist in identifying future opportunities.
• Demonstrate deep understanding of brand perception strengths and opportunities within all relevant categories.
• Manage, and collaborate with our external account partners to meet agreed targets.
• Drive testing, reporting, optimization, and analysis to identify key levers and opportunities for improvements.
• Monitor display, media and content trends, best practices, technologies and techniques and implement new platforms/features where relevant.

Key Relationships:

• NAM Wholesale Digital Activation team
• NAM Digital Activation Team
• NAM Marketing agencies, vendors and publishers
• Canada Channel teams [Wholesale Marketing Lead, Merchandising, Sales, VM and ISC]
• Canada Account teams [ecommerce, marketing, merchants, agencies]
• Canada Brand Communications Team

Knowledge, Skills and Abilities:

• Strong understanding of the digital marketing landscape and to confidently bring a point on how to best utilize emerging technologies to reach the brands' target consumer: ecommerce, content, social, mobile, CRM, digital media.
• Experience developing and activating successful brand-level digital marketing campaigns, managing large budgets split across multiple strategies.

• Direct experience with Amazon ecommerce and digital marketing platforms is highly preferred.

• Strong project management skills with ability to create project plans and manage through seamless execution, whilst proposing and considering budget to support.
• Ability to work and collaborate with a cross-functional team to guide development of digital solutions.
• Ability to balance direct response/performance goals with overall business goals and priorities, and you possess a strong appreciation and knowledge of Brand Marketing.
• An ability to explain complex concepts to varied stakeholders by making intricate technologies understandable.
• Confidence and encouragement to test and learn new digital ideas and approaches throughout the campaign process. To proactively bring and share digital insights and trends.
• Strong leadership capability with a talent for influencing at all levels of the organization.
• Excellent [written and verbal] communication and interpersonal skills with an ability to build strong relationships quickly as a result of a team-first mentality.
• Strong time management, organizational and prioritization skills.
• Diligence, accuracy, attention to detail and a strong work ethic.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.

Minimum Qualifications:

• Bachelor's degree strongly preferred.
• 3-5 years hands-on performance display, content management, consumer insights, site merchandising, and ecommerce analytics.
• Comprehensive understanding of digital infrastructure, tracking and reporting methods for display and digital content.
• Advanced computer skills with proven Excel experience.

• adidas offers a robust and progressive range of benefits, including: health and dental benefits, including prescription drug coverage, out of country coverage, short and long-term disability, basic life and AD&D insurance, and an Employee & Family Assistance Program. Employees are able to enroll in adidas’ Retirement Savings Plan with employer match. Qualifying employees are eligible for our education assistance program and fitness reimbursement program.
• The anticipated low and high end of the base pay range for this position is $95,000-$105,000 CAD. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.
• Employees are eligible to earn an annual bonus based on both company and personal performance. We recognize the commitment of our employees by increasing vacation time with length of service. We also offer Service Awards & Service Time Off during milestone years, paid bereavement leave, and parental leave top-up to eligible employees.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Woodbridge, Ontario.
• Though our teammates hail from all corners of the world, our working language is English.
• adidas is an equal opportunity employer. We encourage applications from all qualified candidates, including those with Disabilities, and will accommodate applicants’ needs, upon request, throughout all stages of the recruitment and selection process. If selected to participate in an interview, accommodations will be made available on request. Please inform the Recruiter of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially