Senior Measurement and Ad Operations Strategist

Cella by Randstad Digital is seeking an experienced Senior Measurement & Ad Operations Strategist on behalf of our premier Canadian client. In this full-time role, you will serve as the core technical expert bridging paid media execution, complex tracking infrastructure, and advanced marketing analytics. Sitting at the intersection of ad operations and measurement strategy, you will architect data-tracking environments, oversee marketing mix modeling relationships, and guide performance reporting that directly informs client media investments.

This position offers flexibility under a Connected Workplace Program, permitting eligible talent residing anywhere within Canada to choose a remote, hybrid, or in-office workspace setup. Because this is a time-sensitive opening with our client, candidates are strongly encouraged to submit their resume and portfolio or case study work samples immediately for consideration.

Advantages
Flexible Work Model: Choose between remote, hybrid, or in-office work setups anywhere in Canada.

Competitive Compensation Package: Comprehensive talent benefits provided through Cella by Randstad Digital.

Cutting-Edge Tech Stack: Work directly with modern measurement tools, server-side tracking APIs, automation scripts, and AI-assisted analytics tools.

High-Impact Role: Influence media strategy and budget allocations for diverse, cross-channel portfolios.

Responsibilities
Tracking & Infrastructure: Architect and maintain client-side and server-side tracking infrastructure (GTM web/server containers, dataLayers, Meta CAPI, Google Enhanced Conversions, TikTok Events API). Oversee GA4 implementations, execute end-to-end tag QA, and adapt architectures for evolving privacy standards.

Reporting & Dashboards: Design and scale automated reporting processes, managing connector tools (e.g., Supermetrics, PowerMyAnalytics) and dashboards across paid media, CRM, and web analytics to deliver performance trends to leadership.

Measurement Strategy & Attribution: Establish agency-wide measurement frameworks, run multi-touch attribution models, and design incrementality tests (geo holdouts, lift studies). Serve as the main interface for external marketing mix modeling (MMM) partners and translate outputs into media budget recommendations.

CRM & First-Party Data Integration: Build and maintain first-party data connections to ad platforms (Customer Match, Custom Audiences, offline conversions), enforcing data hygiene and refresh schedules.

Data Feeds & Paid Media Operations: Manage product/data feed setups, troubleshoot platform disapprovals, set up pacing dashboards, and write rules-based automation scripts to streamline manual workflows.

Hands-on Account Management: Lead day-to-day operations and optimization for select primary paid accounts (Meta, Google Ads) as capacity demands.

Process Leadership: Identify workflow gaps, document best practices, and guide cross-functional media team members on tracking and reporting standards.

Qualifications
Core Experience: 5–8+ years of hands-on ownership across ad operations, paid media, marketing analytics, and tracking infrastructure.

Technical Mastery: Deep proficiency in Google Tag Manager (including server-side tagging, dataLayers, HTML/JS concepts), server-side APIs, SQL, and data visualization platforms (Looker Studio, Tableau, or similar).

Analytics & Measurement: Expert fluency in GA4. Demonstrated experience working with advanced measurement solutions (e.g., Northbeam, Triple Whale, Measured, Recast, Prescient AI, or in-house MMM tools) and executing incrementality testing models.

Channel & Platform Depth: Broad expertise across major ad environments (Google, Meta, TikTok, LinkedIn, Snapchat, Reddit) and programmatic DSPs, alongside CRM/first-party data integrations.

Communication: Strong ability to synthesize complex technical data into actionable business and media strategy for cross-functional stakeholders.

Education & Credentials: Post-secondary degree in Marketing, Advertising, Web Development, Computer Science, or equivalent practical experience. Relevant certifications (GA4, Google Ads, Meta Blueprint) are a strong asset.

Summary
This role is ideal for a technical analytics professional who excels at solving complex data challenges while advising on broad media strategies. If you meet the qualifications and are ready to shape modern ad operations and measurement standards, please apply today with your updated resume and relevant work samples/case studies to ensure prompt review.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.