Digital Marketing Intern SEO & AI Search

Search is being rewritten. Come help us shape whats next.

Buyers used to start on Google. Now they ask ChatGPT Claude Perplexity and Gemini which vendors to trust. Getting recommended by an AI assistant is a different problem from ranking on a search page some people call it Generative Engine Optimization (GEO) some call it AEO and the field hasnt agreed on a name yet. Thats how early this is.

At Flexspring the leading expert in HR data integration were investing in it now rather than waiting for the playbook to be written.

Youll work directly with our VP of Marketing and SEO Specialist across both halves of the job: the SEO discipline thats thirty years old and well understood and the AI-search side thats about two years old and largely unmapped. Youll run experiments analyze results and help build our approach. Youll own real projects and leave with a portfolio that shows measurable business impact.

What youll do

• Run keyword research and build the topic clusters and content roadmap that come out of it
• Figure out what actually makes AI assistants cite a company as a source and apply it to us
• Track how we appear in Google AI Overviews ChatGPT Claude Perplexity and Gemini
• Handle on-page optimization and support technical SEO audits
• Support backlink outreach and digital PR across HR tech and enterprise software publications
• Use AI tools to accelerate research competitive analysis and reporting
• Analyze rankings traffic and AI citations to recommend what we do next

What youll walk away with

A full audit covering both traditional search and AI visibility for a real iPaaS company. A keyword strategy and content architecture you built. Technical recommendations backed by your own research. Practical experience measuring how a brand shows up inside AI assistants something very few marketers can claim yet.

What were looking for

This is a new field. Theres no textbook and no established playbook so were screening for evidence you move first rather than wait for instructions.

• Youve used AI tools to do something nobody assigned you automated a workflow run an experiment built a small tool tested how an LLM answers questions in a space you care about. Tell us what you tried and what happened including the parts that failed.
• You can read data and find the story in it rankings traffic citations whatever the numbers are
• You write clearly and catch details this work is judged on precision
• You form opinions and say them out loud we want someone wholl tell us when an approach isnt working not someone waiting for direction
• You work well independently in a fully remote team

Required eligibility please confirm before applying

• Enrolled at a Canadian post-secondary institution for the full duration of the internship. You must hold active student status from your start date through your final day. Graduating partway through the term makes you ineligible.
• Physically located in Canada for the full duration of the internship. Were fully remote but you must be working from within Canada the entire time this role cant be performed from abroad including on a temporary basis.
• Legally eligible to work in Canada.

Your program can be Marketing Communications Business Data Science Economics Computer Science Information Systems or something adjacent were flexible on discipline not on the three points above.

Coursework side projects freelance work a blog you grew a Discord bot you built all count equally. We care what youve done with your curiosity not where you got your credential.

Nice to have:

Ahrefs SEMrush Google Search Console GA4 or Screaming Frog familiarity with B2B SaaS or HR tech basic HTML or site structure knowledge. French is an asset not a requirement.

Why youll love it:

Fully remote with flexible hours. Direct mentorship from senior marketers. Youll be working in a space with no established playbook were expecting you to bring us ideas we havent had and to tell us when something isnt working. Freedom to experiment with tools that barely existed two years ago and work youll actually want to talk about in your next interview.

About Flexspring

Founded in 2013 and headquartered in Montreal weve delivered 3000 custom HR integrations for 800 organizations including Fortune 500 companies. More than 50 HR software providers recommend us to their customers. ADP Marketplace Platinum Partner and HR Data Integration Experts of the Year 2025. Were a fully remote team of 120 people. Everything Connects.

Flexspring is an Equal Opportunity Employer committed to an inclusive workplace where everyone has the opportunity to succeed. Employment decisions are based on business needs job requirements qualifications and merit. Accommodations are available on request at any stage of the recruitment process.

Required Experience:

Senior IC

Employment Type : Intern
Department / Functional Area: Marketing
Experience: years
Vacancy: 1