Senior User Experience (UX) Designer

Who We Are At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

Who We Are At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

JOB TITLE: Senior User Experience (UX) Designer

POSITION STATUS: Permanent

DEPARTMENT: E-Commerce

LOCATION: Montreal

We are seeking an accomplished Senior UX Designer to join our Digital Product and Design team and lead the design of intuitive, customer-centric experiences for our travel and all-inclusive vacation booking platform. This role is responsible for driving user experience strategy across key product initiatives, translating complex business and customer needs into elegant digital solutions that enhance usability, engagement, and conversion. As a senior individual contributor, you will play a critical role in shaping the product experience from discovery through delivery. You will partner closely with product owners, UX Research, UI Design, developers and business stakeholders to define user experience direction, influence product strategy, and ensure the delivery of high-quality, scalable design solutions.

What You'll Be Doing

UX Design Strategy

• Lead the end-to-end UX design process for strategic product initiatives, from discovery and research through design, validation, and implementation.
• Define user experience strategies that align customer needs with business objectives and product vision.
• Monitor industry trends, emerging technologies, and evolving customer expectations within digital commerce and the online travel industry to inform product innovation.

Prototyping

• Design complex user journeys across the travel booking lifecycle, including search, package browsing, product comparison, booking, payment, account management, and post-booking experiences.
• Produce user flows, interactive prototypes, and high-fidelity designs that effectively communicate user experience solutions.
• Partner with the Architect team and Developer teams throughout implementation to ensure design quality, feasibility, and consistency.

Research & Insight-Driven Design

• Conduct and synthesize user behavioral analytics, and customer feedback to identify opportunities and validate design decisions.
• Work closely with the UX researchers to leverage user research and usability testing findings.

Design Systems & UI Consistency

• Drive the evolution, adoption, and governance of the organization's design system, ensuring consistency, scalability, and adherence to UX standards.
• Create, maintain, and optimize reusable Figma component libraries that support efficient and consistent product development.

UX Audit & Experience Benchmarking

• Conduct UX audits using industry frameworks, heuristic evaluation principles, and accessibility standards.
• Identify usability issues and conversion barriers, providing actionable recommendations.
• Benchmark experiences against industry leaders to drive continuous improvement.

Product & Cross-Functional Collaboration

• Collaborate with Product Managers to define product requirements, prioritize initiatives, and influence product roadmaps through a user-centered approach.

Stakeholder Engagement & Communication

• Facilitate design reviews, workshops, and stakeholder presentations, effectively communicating design rationale and influencing decision‑making at multiple organizational levels.

Mentorship & Design Excellence

• Mentor and provide guidance to designers through constructive feedback, design critiques, and knowledge sharing to elevate overall team performance.
• Champion accessibility, usability, and UX best practices across the organization, promoting a culture of continuous improvement and design excellence.

What You Bring To The Team

• Minimum of 5 years of professional experience in User Experience Design, with demonstrated success designing complex digital products within the travel, hospitality, tourism, or online booking industry.
• Proven experience leading end-to-end UX initiatives for customer-facing web applications.
• Strong portfolio demonstrating strategic thinking, user-centered design methodology, and measurable business outcomes.
• Extensive experience designing complex e-commerce experiences and optimizing multi-step transactional journeys.
• Demonstrated expertise in user research methodologies, usability testing, information architecture, interaction design, and experience strategy.
• Advanced proficiency with Figma, including extensive experience creating, maintaining, and governing scalable component libraries, as well as experience with AI-assisted design tools such as Figma Make to accelerate ideation, prototyping, and design exploration.
• Experience creating, contributing to and evolving enterprise design systems, ensuring consistency across multiple products and teams.
• Extensive knowledge of responsive design principles, accessibility standards (WCAG), and inclusive design practices.
• Experience working within Agile product development environments and collaborating effectively with cross-functional product teams.
• Excellent communication, presentation, facilitation, and stakeholder management skills, with the ability to influence decisions across technical and non-technical audiences.
• Demonstrated ability to balance customer needs, business priorities, technical constraints, and delivery timelines.
• Experience mentoring designers and contributing to the growth and maturity of a Product Design organization.
• Master’s degree in design, HCI, Cognitive Science or a related discipline, or an equivalent combination of education and professional experience.

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
• Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.

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