Build the Engine That Helps Companies Get More Done
Sterling Fleet Outfitters exists to help companies get more done. Who wouldn't want to be part of that? Time is a finite resource, and wasting it isn't in our DNA. We don't believe it's in our customers' either.
So, what does more mean to you? More opportunities created? More growth? More impact? More ownership?
We're looking for a driven Sales Development Representative (SDR) to build and execute a world-class outbound sales process while helping customers improve productivity, efficiency, and profitability.
Since 2002, Sterling has grown into Western Canada's premier commercial vehicle outfitter, helping electricians, plumbers, telecom contractors, HVAC companies, service fleets, municipalities, and commercial contractors work smarter and accomplish more. If you're excited about bringing modern sales development practices to a traditional industry and helping build a scalable outbound sales engine, we'd love to hear from you.
Why Work at Sterling?
• Strong team culture focused on growth, humility, accountability, and continuous learning
• Competitive salary plus performance-based bonus opportunities
• Bonus/profit-sharing eligibility after probation
• Excellent medical benefits
• Opportunity to help build and shape Sterling's outbound sales process
• Career growth opportunities within a growing organization
• Conveniently located in the Langley/Surrey area of BC's Fraser Valley
Compensation
• Base Salary: $60,000–$70,000 CAD
• Monthly and quarterly performance incentives
• Profit-sharing eligibility after probation
Responsibilities
Prospecting & Lead Generation
• Conduct outbound prospecting through phone, email, and LinkedIn
• Research and identify prospective commercial fleet customers
• Qualify opportunities and book meetings for the sales team
• Build relationships with fleet managers, operations leaders, business owners, and purchasing decision-makers
• Maintain consistent follow-up to convert prospects into qualified opportunities
Process Development & Optimization
• Build and improve sales outreach sequences and messaging
• Develop call scripts, email templates, and prospecting playbooks
• Analyze results and continuously improve conversion rates
• Help establish SDR best practices and scalable sales processes
CRM & Reporting
• Maintain accurate prospect and activity data within Salesforce
• Track outreach activity, meetings booked, meetings held, and conversion metrics
• Collaborate with leadership on reporting and sales process improvements
Requirements
• 2+ years of SDR, BDR, appointment-setting, or outbound sales experience
• Proven experience generating meetings through outbound prospecting
• Strong communication and relationship-building skills
• Comfortable making outbound calls daily
• Experience working within Salesforce or similar CRM platforms
• Self-motivated, organized, and highly accountable
• Strong problem-solving and process-improvement mindset
Nice to Have
• Experience building or optimizing outbound sales processes
• Experience using LinkedIn Sales Navigator or other research tools
• Experience using outreach or sequencing platforms such as Apollo, Outreach, or Salesloft
• Experience selling into construction, trades, industrial, fleet, transportation, or commercial customers
• Experience in a high-growth SaaS, technology, or B2B sales environment
What Success Looks Like
• Consistently generating qualified meetings for the sales team
• Building repeatable prospecting processes that can scale with the business
• Maintaining high CRM accuracy and activity levels
• Improving outreach, response, and meeting conversion rates over time
• Contributing to the long-term growth of Sterling Fleet Outfitters
Learn More
Visit: https://sterlingfleetoutfitter...
Location: On-site (Langley/Surrey, BC)
Schedule: Full-time
Sales Development Representative • Surrey, Canada
This role is for someone who thrives in a rapid-growth and high‑velocity environment.The candidate will grow Clio’s customer base by consulting prospective clients on Clio’s Suite offerings, focusi... Show more
Discover Energy Systems (DES) is a fast-paced, high-growth energy storage solutions company that spun off from a 75-year-old industry leader.Our organization delivers safe, reliable, high-performan... Show more
Advance your sales career as a Sales Development Representative at TEKsystems.This role combines relationship building and sales strategy in a dynamic work environment focused on growth.TEKsystems ... Show more
As the largest independent commercial gas detection manufacturer in North America, Critical Environment Technologies (CET) designs, manufactures & services of gas detection and indoor air quality s... Show more
Full-time•Surrey, BC (on-site)•Base $60,000 CAD + 5% commission on closed revenue•Reports to: VP, National Sales.Two of our current sales reps started exactly where you’d start.Four years later, ea... Show more
At Radiant Health, we believe wellness should be a way of life - accessible, intentional, and transformative.Our premium infrared saunas are designed with uncompromising craftsmanship, safety, and ... Show more
A top Vancouver-based AI startup is looking for a strong SDR candidate to join their growing team.As a Sales Development Representative, you will be at the forefront of the company's growth, acting... Show more
We are growing fast as a leader delivering Commerce and MDM professional and managed services for brand name merchants and retailers globally.We are currently looking for a passionate and ambitious... Show more
Join Boomi in Vancouver as a Sales Development Representative, engaging in a hybrid work model.Focus on reaching out to potential customers while showcasing the benefits of our innovative solutions... Show more
Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.We are transforming the legal experience for ... Show more
Join Toptal's remote-first team as an Enterprise Sales Development Representative, where your sales expertise will drive opportunity generation and client engagement.With Toptal's global reach, you... Show more
At Purple Sales, we help tech companies grow faster in their chosen markets—whether in the US, Canada, or Europe.Since 2018, we’ve partnered with over 100 tech brands to accelerate pipeline growth ... Show more
Get AI-powered advice on this job and more exclusive features.Motus is the leading expert in vehicle reimbursement and driver risk mitigation, offering proven and secure solutions for every driver ... Show more
A leading logistics firm in Canada is seeking a Business Development Representative to drive sales by building relationships with clients.You will work remotely, leveraging your skills in prospecti... Show more
Discover Energy Systems (DES) is a fast-paced, high-growth energy storage solutions company that spun off from a 75-year-old industry leader.Our organization delivers safe, reliable, high-performan... Show more
Embark on a rewarding sales career as a Sales Development Representative working in a hybrid setting.Contribute to a culture of success by engaging with top-tier B2B companies to drive lead generat... Show more
Take your sales career to the next level! As a Sales Development Representative, you will empower Gym Owners by initiating vital conversations and facilitating strong leads in the wellness coaching... Show more
We’re looking for a motivated and curious Business Development Representative to join our growing Sales team.You’ll be the first point of contact for new prospects—identifying opportunities, qualif... Show more
Sales Development Representative 2 - Burnaby.Sales Development Representative 2 - Burnaby.About TEKsystems and TEKsystems Global Services.We’re a leading provider of business and technology service... Show more
Actalent connects passion with purpose.We’re looking for a highly motivated.Entry-Level Sales Development Representative.Building trusted relationships with our network of engineering and sciences ... Show more
