Manager, Branch & Regional Marketing

Job Description

What is the opportunity?

RBC is looking for a highly motivated, versatile and AI-enabled Marketing Manager for Branch and Regional marketing disciplines supporting both Personal & Commercial Banking. This combined role sits at the intersection of regional and in-branch campaign execution requiring a collaborative professional who can manage the full channel marketing cycle — from integrated regional planning and community impact programs through to the physical and digital client experience inside RBC branches.

You will drive innovative marketing practices to boost brand consideration, engagement, and acquisition through high-impact initiatives. Working within the Branch & Regional Marketing team, you will develop branch experiences, and community campaigns that engage clients and staff, while supporting 8 Regional marketing teams with integrated planning and tactical execution.

What will you do?

Support the development of integrated marketing planning for line-of-business (LOB) campaigns and regional sponsorships, festivals and community events, working closely with LOB partners, Enterprise Brand and the individual Regions

Lead all tactical elements related to LOB & regional campaigns, bringing executional expertise as per defined process - from creative brief through to asset delivery

Support the end-to-end creative development of client-focused branch and regional assets, directing internal partners, agencies, and vendors to drive impact

Support strategy, cadence and manage execution of branch merchandising assets

Stay up-to-date researching and sharing key trends that influence branch merchandising and regional strategies; drive innovation in the branch and regional environments

Support data and analytics efforts leveraging RBC approved platforms and tools while pursuing test-and-learn opportunities

Maintain a strong focus on client experience, timelines and budget management across all initiatives

Support campaign measurement, assessment, and continuous improvement through post-analysis

Leverage AI tools to optimize day-to-day work, maximize efficiency, and elevate client experiences within branch environments and regionally within communities

What You Need to Succeed Must-Have

Post-secondary (college or university) degree, preferably in Marketing, Business or Communications

2+ years of marketing experience, including previous merchandising or marketing program management

Exceptional project management, leadership and organizational skills with proven ability to self-manage across multiple workstreams

Strong budget management skills and keen attention to detail

Experience working with agencies — including briefing, managing the creative process and maintaining a creative eye

Ability to build and maintain working relationships; strong collaboration skills with a growth mindset

Strong communication and organization skills, both written and verbal

Strong comfort level with the use of AI tools, acting as an early adopter to unlock opportunities for learnings, efficiencies, and incremental results

Nice-to-Have

Experience with branch marketing (print, visual, digital and interactive formats)

Experience with Regional marketing (event management, sponsorship execution)

Experience using data to inform marketing, digital marketing and innovation programs

Comfortable in an innovation-driven team culture with an appetite for test-and-learn

Familiarity and experience with project management tools, Asana and Excel

What’s in it for You? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits.

Leaders who support your development through coaching and managing opportunities.

Ability to make a difference and lasting impact.

Work in a dynamic, collaborative, progressive, and high-performing team.

Opportunities to do challenging work and build your marketing expertise across both regional and retail channels.

Job Skills

Active Learning, Business Analytics, Business Appraisals, Business Process Design, Decision Making, Effectiveness Measurement, Multi-Level Communication, Operational Delivery, Time Management

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-07-29

Application Deadline:

2026-08-12

Note ** : ** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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