Marketing & Communications Manager

Marketing & Communications ManagerReporting to the Vice-President, Strategic Development, the Marketing & Communications Manager will play a key role in delivering Bird’s corporate brand, marketing, and communications strategy. This role oversees national digital and website presence, brand management, external communications, and strategic initiatives, while leading a team and partnering closely with executive leadership, operations, and cross-functional stakeholders. The position requires balancing strategic priorities with day-to-day execution in a fast-paced, high-volume environment.

Please note that this position is currently slated for a 24-month term with a possibility for extension.

What You Will Be Working On

Team Leadership & Project Management

• Lead and develop a team of marketing and communications professionals, fostering a collaborative and high-performing environment
• Provide structure and oversight to intake and prioritization, ensuring requests are aligned with broader strategic goals
• Manage projects from concept to completion by developing communications plans, establishing workback schedules, and reinforcing accountability across stakeholders
• Guide the team through a dynamic, fast-paced environment, balancing planned initiatives with emerging and time-sensitive needs
• Enable the team to operate effectively by removing barriers, aligning stakeholders, and managing competing priorities
• Build and maintain strong relationships across business units and corporate functions
• Partner closely with executive leadership to support strategic marketing and communications initiatives
• Manage team KPIs and measure results for executive reporting

Website Governance

• Oversee Bird’s corporate and subsidiary websites, ensuring alignment with brand standards, business priorities, and performance objectives
• Provide structure and governance for website and digital requests, overseeing intake, prioritization, and delivery across the organization
• Act as the central liaison between business units, marketing, and web development teams to ensure alignment and execution
• Identify opportunities to enhance user experience, content structure, and overall website performance

Brand & Marketing

• Provide strategic leadership and governance for Bird’s corporate brand across all channels, business units, and subsidiaries, including visual brand standards and logo application across print, promotional materials, fleet, and office environments.
• Guide branding for major initiatives, campaigns, and strategic programs in partnership with internal subject matter experts
• Ensure all outputs consistently align with brand standards and support a cohesive market presence
• Lead key corporate initiatives, including major marketing engagements and corporate events

External Communications

• Provide strategic leadership and governance for external communications across digital and traditional channels, including social media, video, and campaigns
• Provide direction and support for media relations, crisis communications, issues management, and reputation protection
• Ensure communications align with applicable regulatory and compliance requirements, including privacy and media regulations, accessibility legislation across Canadian jurisdictions, French language requirements (Charter of the French Language), and Canadian Anti-Spam Legislation (CASL)

What We Are Looking For

• 7+ years of experience in marketing, communications, or a related field
• Proven experience leading corporate brand and external communications in a complex organization
• Strong writing and editing skills, with the ability to tailor messaging for diverse audiences
• Strong project management skills, with the ability to align stakeholders
• Demonstrated ability to lead teams and manage multiple priorities in a fast-paced environment
• Strong stakeholder management and relationship-building skills across senior leadership and cross-functional teams
• Technical proficiency using digital tools such as Monday.com, Adobe Creative Suite, Canva, Microsoft Office Suite
• Experience in construction industry is considered an asset

For Those Who Seek to Redefine

The greatest achievements in history are borne from the greatness within people – where human potential meets vision, and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.

As a leader in Canadian construction for over 100 years, the impact of our team is etched deeply within the core of our legacy. Beyond Bird, this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on, to the energy and resources that keep us moving - we are powering our communities and shaping Canada’s skylines coast-to-coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever, and we are looking for those who seek to redefine their story.

What We Believe In

We Put Safety First

A healthy and safe work environment is non-negotiable. We build a culture of operational and psychological safety through engagement, learning and leadership.

We Lead With Honesty

We speak and act with integrity, clarity and care so people can trust our word and our work. Being honest means we can deliver the best outcomes and consistent results.

We Are Stronger Together

Success is a team effort. Our inclusive workplace enables our combined expertise, humility and creativity to unlock our greater potential.

We Are Driven To Do Great Work

We built our name on quality. We have a passion for excellence in our work and relationships that honours our businesses and our industry.

We Create Opportunity

Rooted in a solid foundation, we adapt and grow to face the future. We are committed to elevating each other to chart the best path forward in an evolving world.

At Bird, we value Diversity, Equity, and Inclusion (DE&I) and believe it is essential to our success. We will continue to listen, learn, and take action in our commitment to building progress in our organization, and the industry as a whole. Cultivating an environment where all employees feel included, seen, and have a sense of belonging is core to Bird’s culture. We commit to proactively employing a workforce that reflects the communities in which we work, fostering an environment of continuous learning, and never compromising on our values.

Please note that this is a fixed term contract position.

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