Sr Analyst, Dig Wireln Buyflow

Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity:

Who we're looking for:
Rogers is seeking a Product Manager, Wireline eCommerce to lead the strategy, roadmap, and delivery of digital acquisition, upgrade, and self-service experiences across Rogers.com and the Rogers mobile app. You will own the end-to-end product lifecycle, partnering with cross-functional teams to deliver and optimize customer-focused digital solutions that drive sales, engagement, and customer satisfaction.
Leading a cross-functional product squad, you will prioritize roadmaps and backlogs, leverage customer insights and data to inform decisions, and ensure high-quality product delivery. Success in this role requires strong strategic thinking, stakeholder management, and a passion for creating exceptional digital experiences.

What you'll do:

• Product Strategy & Roadmap
  • Own the Wireline eCommerce product roadmap and backlog across Rogers.com and the Rogers mobile app.
  • Define product strategy, priorities, success metrics, and business cases aligned with customer, business, and digital growth objectives.
  • Identify and prioritize opportunities using customer insights, analytics, market trends, and stakeholder feedback.
  • Partner with leadership and cross-functional teams to align priorities and deliver strategic outcomes.
• Digital Experience & Buyflow Optimization
  • Lead the enhancement of Wireline acquisition, upgrade, and self-service journeys across web and mobile platforms.
  • Use customer feedback, analytics, and behavioural insights to improve conversion, customer satisfaction, and digital sales.
  • Define user stories, requirements, acceptance criteria, and product documentation.
• Product Delivery & Execution
  • Lead the end-to-end product lifecycle from ideation through launch and ongoing optimization.
  • Manage backlog prioritization, sprint planning, releases, risks, dependencies, and delivery timelines.
  • Collaborate closely with Engineering, UX, QA, Analytics, and Delivery teams to ensure successful execution.
• Quality & Performance Management
  • Oversee product quality, QA performance, release readiness, and continuous improvement initiatives.
  • Monitor product performance using KPIs, analytics, and customer experience metrics.
  • Leverage tools such as Adobe Analytics, Google Analytics, Quantum Metric, Dynatrace, Power BI, and Tableau to drive data-informed decisions.
• Stakeholder Leadership & Innovation
  • Serve as the primary business owner for Wireline eCommerce initiatives.
  • Communicate product roadmaps, performance insights, risks, and recommendations to stakeholders and leadership.
  • Champion a customer-centric, data-driven approach while driving innovation and continuous improvement across digital experiences.

What you bring:

• Bachelor’s degree in Business, Technology, Computer Science, Engineering, Marketing, Analytics, or a related field.
• 5+ years of experience in Product Management, Digital Products, eCommerce, or related technology roles.
• Proven experience managing web and mobile products throughout the product lifecycle.
• Strong knowledge of Agile methodologies, including roadmap planning, backlog management, sprint execution, and release delivery.
• Experience collaborating with cross-functional teams, including UX, Engineering, QA, Analytics, Marketing, and Content.
• Strong analytical, problem-solving, and data-driven decision-making skills.
• Hands-on experience with analytics and reporting tools such as Adobe Analytics, Google Analytics, Quantum Metric, Power BI, or Tableau.
• Excellent communication, stakeholder management, and presentation skills.
• Experience in eCommerce, telecommunications, subscription-based products, or digital customer journeys is an asset.

What’s in it for you?
We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities:
  
  • My Path: self-driven career development program
  • Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership.
• Our commitment to the environment and diversity:
  
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Technology & Information Technology
Requisition ID: 340177

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Technology