Head of Marketing & Demand Generation

Job type: Permanent – Full-time

Location: Montreal, QC (On-site at our Montreal office)

Reports To: Chief Revenue Officer

Type: Full-Time – Monday to Friday

Compensation: CAN$120,000-$130,000 base salary plus 25% variable tied to pipeline and revenue growth for an OTE of CAN $150,000-$162,500 annually

About Us

We are a fast-growing B2B payments technology company providing integrated payment solutions to industries including consumer lending, business lending, mortgage servicing, property management, insurance, healthcare, education, hospitality, and B2B software providers.

Our mission is to help organizations modernize how they collect, process, and manage payments while improving customer experience, operational efficiency, and cash flow.

We are seeking a results-driven Director of Marketing & Demand Generation to build and scale a predictable pipeline engine that accelerates revenue growth.

Position Summary

This is a revenue-focused marketing leadership role. We are looking for a strategic and hands-on marketing leader who can develop and execute a go-to-market (GTM) strategy and demand generation programs that directly contribute to pipeline and revenue growth.

The ideal candidate combines strong B2B SaaS, fintech, payments, or technology marketing experience with a data-driven mindset and a passion for building scalable growth programs.

You will own GTM marketing strategy, reputation development, demand generation, content, digital campaigns, events, partner marketing, and marketing operations while working closely with Sales, Product, Customer Success, and Executive Leadership.

Success in this role will be measured by pipeline creation, revenue contribution, customer acquisition, and marketing efficiency – not vanity metrics.

Responsibilities

GTM, Demand Generation & Revenue Growth

• Develop and execute integrated marketing strategies that generate qualified pipeline and revenue.
• Build scalable inbound and outbound marketing programs across digital, content, events, partnerships, and account-based marketing.
• Create and optimize lead generation campaigns targeting:
• Consumer Lending
• Business Lending
• Mortgage Servicing
• Property Management
• Insurance
• Healthcare
• Education
• Hospitality
• B2B SaaS and Technology Platforms
• Establish and manage lead nurturing programs that improve conversion rates throughout the B2B buyer journey.
• Partner closely with Sales leadership to align marketing efforts with revenue goals.

Content & Market Positioning

• Develop compelling messaging and positioning that differentiates our payment solutions.
• Create industry-specific campaigns and thought leadership content.
• Build customer success stories, case studies, webinars, and sales enablement materials.
• Strengthen brand awareness, reputation and market credibility within key verticals.

Marketing Operations & Analytics

• Own marketing technology, automation, reporting, and campaign measurement.
• Establish KPIs and dashboards to measure:
• Marketing-Sourced Pipeline
• Marketing-Influenced Pipeline
• Inquiries Generation
• MQL Generation
• SQL Generation
• Pipeline Contribution
• CAC
• Conversion Metrics and KPIs
• Revenue Attribution
• Continuously optimize marketing performance based on data and insights.

Leadership & Collaboration

• Build and manage internal marketing resources, and as required external agencies and contractors.
• Collaborate closely with Sales, Product, Customer Success, and Executive Leadership.
• Contribute to annual planning, budgeting, forecasting, and go-to-market strategy.

Qualifications

Required

• 10+ years of B2B marketing experience.
• 5+ years in a B2B marketing leadership role.
• Proven success generating measurable pipeline and revenue growth.
• Experience in one or more of:
• Payments
• Fintech
• SaaS
• Financial Services Technology
• PropTech
• Strong expertise in:
• Demand Generation
• Digital Marketing
• Marketing Automation
• Account-Based Marketing
• Content Marketing
• Marketing Analytics
• Experience working closely with sales teams and revenue organizations.
• Strong written and verbal communication skills in French and English.

Preferred

• Experience marketing payment processing, embedded payments, fintech, lending technology, or software platforms.
• Superuser of Salesforce Enterprise edition including its marketing automation (Pardot) functionality and Salesforce AI SDR agent.
• Master of the SiriusDecisions Rearchitected Demand Waterfall process
• Experience marketing to financial institutions, lenders, property management firms, or enterprise software buyers.
• Experience marketing to Personas including; CEO, CFO, CTO, CIO, COO
• MBA or relevant business degree.

Key Performance Indicators

Success in this role will be measured against

• Marketing-Sourced Pipeline
• Marketing-Influenced Pipeline
• Qualified Opportunities Generated (MQLs)
• Revenue Attribution (SQLs and sales pipeline)
• Customer Acquisition Cost (CAC)
• Conversion Rates Across Funnel Stages
• Return on Marketing Investment (ROMI)
• Reputation /Brand Awareness and Market Penetration

What Success Looks Like in the First 90-120 Days

• Build a repeatable demand generation engine.
• Increase qualified pipeline contribution from marketing.
• Launch industry-focused campaigns across target verticals.
• Improve lead-to-opportunity conversion rates.
• Establish reporting and attribution models tied directly to revenue.
• Become a trusted strategic partner to Sales and Executive Leadership.
• Strengthen our reputation, brand awareness and market credibility within our key verticals.

Compensation

• Competitive salary
• Performance-based bonus tied to pipeline and revenue goals
• Comprehensive health and benefits
• Professional development opportunities

Why Join Us?

This is an opportunity to build and scale the marketing function at a growing payments technology company where marketing has a direct impact on revenue. You will have executive visibility, meaningful ownership, and the ability to shape the future of the company's go-to-market strategy.

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