Vice President of Digital Marketing

Vice President of Digital Marketing About the Company A leading iGaming company operating the world's leading online poker network. Industry Gambling & Casinos Type Privately Held About the Role The Company is seeking a VP of Digital Marketing to join their team. The successful candidate will be responsible for shaping the global user acquisition strategy, leading multi-channel campaigns, and managing a diverse team of marketing professionals. This role requires a strategic leader with a focus on growth, who can define and drive the user acquisition roadmap across various digital channels for multiple markets. The VP will also be involved in performance marketing, channel management, data analytics, and optimization, and will be expected to mentor and collaborate with a global team. Applicants for the VP of Digital Marketing position at the company should have a proven track record in digital marketing, with a strong emphasis on user acquisition and performance. The role demands expertise in a wide range of digital channels, including paid social, search, programmatic, and emerging platforms. The ideal candidate will be adept at using data analytics to track ROI, and will have experience in optimizing campaigns across various digital advertising platforms. A background in team development and a collaborative approach to working with cross-functional teams is essential. The role is suited to a professional who is passionate about digital marketing, and who can bring a high level of leadership and impact to the organization. Hiring Manager Title Head of the Poker (B2C) Functions - Marketing