Marketing Associate - Poultry

The Opportunity

As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office. The Marketing Associate will work with and learn from an experienced Marketing Manager. You will work with the Marketing Manager to manage and grow the portfolio for Maple Leaf Foods, help execute category plans, lead exciting innovation, and provide category reporting & analysis. You will lead a cross‑functional team to ensure that strategic priorities and category plans are executed. This position needs to balance creative skills with critical thinking, project management, and performance measurement. The successful candidate will be someone who wants to build a career in CPG marketing and brings a passion for getting things done.

Reason for vacancy: Existing Headcount

Compensation: $71,000 - $103,000 CAD base pay annually plus annual short‑term incentive

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job‑related knowledge, and other organizational requirements. For part‑time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short‑term incentive plan.

Snapshot Of a Day‑in‑the‑Life

• Work directly with a marketing manager to manage a big established category at Maple Leaf Foods
• Work with the marketing manager to develop and bring category plans to life to deliver category growth and successfully differentiate MLF from our competitors
• Identify and develop new product innovation opportunities and lead commercialization from concept to launch in partnership with CEM and cross‑functional teams to deliver successful, on‑time launches.
• Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
• Analyze brands, market, and competitive trends and recommend suitable actions
• Collaborate with our brand team to grow MLF brand share in this pivotal category
• Partner with our sales team to ensure flawless execution of ongoing and new programs

What You’ll Bring

• Post‑secondary degree in Business or Marketing
• 1‑3 years previous experience in marketing, sales, advertising, finance, category management or analytics roles within consumer packaged goods or grocery industry
• Drive to learn and contribute: curiosity, keen desire to win
• Agility: must be proactive, high energy, and have a keen desire to win and be able to stay focused on key business priorities in a fast‑paced, dynamic business environment
• Analytics & Critical Thinking: ability to organize and interpret the data, synthesize insights and consider implications to the business
• Ability to lead by influence: well‑developed people and collaboration skills, ability to effectively engage a cross‑functional team to move projects forward with pace
• Project management experience: highly organized and detail oriented, with strong time management skills
• Previous experience with P&Ls and PowerBI an asset

What We Offer At Maple Leaf Foods

• Being part of a high‑performance, people‑focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science‑based targets.

We’re a global food company with approximately 10,000 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values‑based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

#J-18808-Ljbffr