Marketing and Ecommerce Manager - Jewellery/Accessories

Description

• Develop and execute integrated marketing strategies across ecommerce, social media, email, digital advertising, print, events, promotions, and in-store communications.
• Create annual, seasonal, and monthly marketing and content calendars aligned with the business cycle, product direction, key launches, promotional activity, and brand priorities.
• Partner with the buying and product teams during pre-season planning to develop campaign concepts, storyboards, product narratives, launch strategies, and supporting marketing assets.
• Coordinate product launches, vendor imagery, photoshoots, ecommerce campaigns, social media rollouts, and internal communications.
• Establish creative and content direction across marketing platforms, ensuring that all messaging consistently reflects the brand’s identity, voice, and commercial objectives.
• Manage the content development and approval process from initial concept through publication, ensuring assets and deliverables are completed accurately and on schedule.
• Oversee social media strategy, publishing, community engagement, user-generated content, influencer activity, and opportunities for collaboration or cross-promotion.
• Work closely with the ecommerce team to improve website merchandising, inventory visibility, product presentation, customer experience, and conversion performance.
• Ensure all ecommerce content aligns with the overall brand experience, including product photography, descriptions, automated communications, customer service messaging, packaging, and shipping materials.
• Manage relationships and communication with external creative, ecommerce, and digital marketing agencies.
• Oversee deliverables related to SEO, paid search, social advertising, sponsored content, email campaigns, website analytics, and digital performance.
• Develop social commerce opportunities that convert organic engagement into measurable sales.
• Build a strong understanding of the fashion, jewellery, accessories, and lifestyle marketplace, including emerging brands, consumer behaviour, competitor activity, and digital trends.
• Develop and maintain relationships with influencers, media, vendors, agencies, and brand partners who can help expand awareness and strengthen the company’s digital presence.
• Review weekly, monthly, and seasonal reporting across website performance, social media, email marketing, advertising, traffic, engagement, and conversion.
• Translate data and customer insights into practical recommendations that improve marketing effectiveness and commercial results.
• Stay current on ecommerce technology, digital platforms, artificial intelligence, social media trends, and emerging marketing practices.
• Attend company meetings, events, photoshoots, launches, and other functions as required.
• Contribute as a collaborative and engaged member of the broader leadership team.
• Support additional business priorities as required.

Requirements

The successful candidate will be a creative, commercially minded marketing professional who understands how to connect product, brand storytelling, digital performance, and customer experience.

They will be equally comfortable developing a strategy, reviewing campaign analytics, directing a photoshoot, improving a product page, managing an agency, or responding to an emerging social media opportunity.

The ideal candidate will bring:

• Progressive experience in ecommerce, digital marketing, brand marketing, content, or a related role.
• Experience within retail, fashion, jewellery, accessories, beauty, lifestyle, or another visually driven consumer category.
• Strong knowledge of ecommerce platforms, website merchandising, digital customer journeys, and conversion optimization.
• Demonstrated experience developing integrated content and marketing calendars.
• Strong understanding of social media strategy, content creation, email marketing, digital advertising, SEO, and analytics.
• Experience managing external agencies, freelancers, photographers, influencers, and creative partners.
• A strong visual sensibility and the ability to maintain a consistent brand identity across multiple channels.
• The ability to translate product and brand direction into compelling customer-facing stories.
• Strong project management, organizational, and prioritization skills.
• Confidence working with performance reporting and using data to guide decisions.
• Excellent written communication, editing, presentation, and relationship-building skills.
• A collaborative approach and the ability to work effectively across creative, merchandising, operations, and ecommerce teams.
• Curiosity about emerging technology and a willingness to explore new digital tools and marketing opportunities.
• The ability to balance creativity with commercial objectives in a fast-moving retail environment.

Corporate Culture

Our client has built a culture rooted in creativity, collaboration, and a genuine passion for product. Their team values curiosity, initiative, thoughtful ideas, and individuals who are prepared to take ownership of their work.

The environment is fast-paced, entrepreneurial, and highly collaborative. Employees are encouraged to challenge established thinking, bring new ideas forward, and contribute to the continued evolution of the brand.

This is an exciting opportunity for a creative and commercially focused marketer who wants to shape the customer experience, strengthen a distinctive retail brand, and make a meaningful impact across both ecommerce and physical retail.