Manager, Category Advertising Sales, Auto

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

This role has flexibility to sit in any of our LA offices within our footprint

Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Spectrum. We offer best in class premium video solutions to business owners and advertising agencies nationwide.

The advertising sales arm of Charter Communications, Spectrum Reach (www.spectrumreach.com) brings world-class and innovative marketing solutions to more than 22,000 clients. We help businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. With offices in 41 states and 147 markets, Spectrum Reach can reach over 27 million households throughout the country.

Spectrum Reach is seeking a results-driven Automotive Advertising Sales Manager for our West Region. This individual will develop and implement Spectrum Reach’s automotive go-to-market strategy and lead revenue growth across the region.

Serving as the automotive subject matter expert, you will partner with the Regional Vice President, Market Leaders, Local Sales Managers, Account Executives, and cross-functional teams to identify new revenue opportunities, strengthen client relationships and provide training and overall strategy for the automotive category.

The ideal candidate combines automotive industry expertise, sales leadership, and consultative selling skills to help leverage Spectrum Reach’s advanced advertising capabilities to drive measurable business outcomes for our clients.

BE PART OF THE CONNECTION

Why Spectrum Reach:

Spectrum Reach combines the power of television with industry-leading streaming and digital advertising capabilities, enabling advertisers to reach the right audiences across every screen. As the Automotive sales manager, you will help shape the future of automotive marketing by delivering innovative, measurable advertising solutions to one of the nation’s most dynamic industries.

As a Manager, Advertising Sales, Automotive Category, you are the connector who drives auto sales for the West region. You are responsible for being knowledgeable of all key auto partners and staying up to date and reporting industry trends. The Auto Manager of Category Sales serves as leader, assisting with providing training, direction, and overall strategy. If you enjoy variety in your work environment, supportive and motivated teams, and the opportunity to make a difference in each client’s business, then Spectrum Reach is the place for you.

WHAT OUR AUTO CATEGORY SALES MANAGERS ENJOY MOST

• Serve as the strategic automotive subject matter expert for Spectrum Reach sales teams, providing industry insights, sales support, and strategic guidance.
• Partner with senior sales leadership and cross functional teams to develop and execute revenue growth strategies across the West Region.
• Build and maintain executive-level relationships with regional OEM marketing contacts, dealer principals, general managers, agency partners, and other key automotive advertising decision makers.
• Identify new business opportunities while expanding existing client relationships across the West Region.
• Participate in high-value client meetings, executive presentations, sales calls, and strategic planning sessions to uncover client needs, develop customized solutions, and advance complex sales opportunities
• Have in-person contact with the top 30 revenue generating clients and agencies at least once a year.
• Act as the strategic bridge between local sales teams, national sales, clients, agencies, and cross functional support teams to ensure opportunities are identified, aligned, and successfully executed.
• Develop and deliver regular group training on the automotive category and advertising including recent trends and changes.
• Coach and develop Account Executives on presenting category proposals using current tools (qualitative research, audience and geographic targeting, etc).
• Motivate local sales teams to deliver automotive revenue goals.
• Represent Spectrum Reach as an automotive industry expert at automotive conferences, dealer association meetings, and industry events throughout the year.
• Actively and consistently support all efforts to simplify and enhance customer experience
• Achieve monthly/quarterly/yearly sales quota for the West Region.

WHAT YOU WILL BRING TO SPECTRUM REACH

Required Qualifications

• Education: Bachelor's degree is preferred or equivalent work experience
• Experience: 3-5 years' experience in Automotive digital advertising sales & leadership
• Abilities: Relationship building, sales lead conversion, managing deadlines and priorities, developing new businesses
• Travel Abilities:Willingness to travel throughout the West Region as business needs require.
• Strong knowledge of automotive retail, dealership marketing, OEM/Tier 2 advertising structures: 3-5+ year
• Experience managing large geographic territories: 3+ years

Preferred Skills:

• Experience selling streaming TV (CTV/OTT), programmatic, addressable TV, or advanced advertising solutions.
• Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies.
• Strong understanding of audience segmentation, attribution modeling, first-party data strategies, and digital measurement in media activation.
• Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives.
• Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies.

Pay Structure:

** This is a base + commission role totaling $170-230k to start (salary is based on experience).

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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

The base pay for this position generally is between $102,000.00 and $138,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.


In addition, this position has a commission earnings target starting at $68,000.

Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S.

Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.