Director, Foodservice Sales

The Opportunity:

The Director, Foodservice Sales is responsible for leading a significant portion of Maple Leaf Foods' foodservice business, driving profitable growth through strategic customer partnerships, commercial excellence, and building and leading high-performing teams. This role owns a diverse portfolio that includes leading large strategic relationships with distributor partners, key end-user customers, and leading a sales team. The successful candidate will shape commercial strategy, strengthen executive customer relationships, identify new growth opportunities, and lead sales teams to deliver sustainable results.

Any MLF team member interested in being considered for this role are encouraged to apply online by August 10. Applications received beyond that date are not guaranteed consideration.

Reason for vacancy: Existing Headcount

Snapshot of a Day-in-the-Life:

• Lead a portion of Maple Leaf Foods’ commercial foodservice strategy and deliver profitable growth with our distribution partners and end-user customers.
• Develop long-term joint business plans aligned with customer and Maple Leaf Foods’ strategic priorities.
• Build executive-level relationships and act as a trusted strategic partner.
• Lead complex negotiations with customers; execute and lead pricing strategies, annual planning, and category growth initiatives.
• Identify opportunities to expand distribution, accelerate innovation, improve category performance, and grow both branded and customer-branded portfolios.
• Champion the development and commercialization of products in partnership with product development, marketing, supply chain, finance, and operations cross-functional teams.
• Own the commercial performance of the portfolio, including P&L management, forecasting, trade investment, assortment optimization, and profitable growth.
• Lead cross-functional teams to execute customer strategies, resolve business challenges, and deliver exceptional customer experiences.
• Provide strategic leadership for your sales team by coaching, developing, and inspiring high performance.
• Build organizational capability through talent development, succession planning, performance coaching, and a culture of accountability.

Success in this Role

• Drive sustainable, profitable sales growth.
• Develop trusted executive relationships with key distribution partners and customers.
• Build and lead a high-performing sales organization.
• Influence cross-functional priorities and resource alignment.
• Identify and capture new growth opportunities through innovation, category leadership, and commercial execution.

What You’ll Bring:

• Entrepreneurial mindset, with a track record of consistently delivering results.
• Progressive sales management experience.
• Proven track record of managing complex customer relationships and building mutually beneficial partnership strategies.
• Deep food service industry relationships and customer knowledge.
• Experience selling packaged goods.
• Creative and strategic thinker who consistently looks for new and impactful ways to drive results.
• Strong business and financial acumen.
• Ability to influence and leverage cross-functional resources to identify and solve strategic opportunities.
• Exceptional storytelling skills.
• Strong negotiation skills, including listening, probing, identifying interests, and mutually solving problems.
• High energy, self-motivated, and proactive; excited to engage in a fast-paced and action-oriented environment.
• Business-focused university degree.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.