Senior Demand Generation Specialist

At Relay, we know that high-quality partners are a key driver of our growth and that targeted demand generation fuels pipeline and revenue As the Senior Demand Generation Specialist, you’ll play a key role in shaping how we reach, engage and convert accounting and bookkeeping partners You’ll help shape programs and campaigns that build awareness, drive engagement, and generate qualified demand for one of Relay’s primary growth engines This is a highly hands-on, execution-focused role responsible for finding ways to drive net-new, sales-assisted pipeline through scalable programs You’ll go deep on this audience by running webinars, writing nurture campaigns, testing paid acquisition and helping execute in-person events This role sits within Demand Generation and is ideal for someone who thrives in ambiguity, enjoys building from scratch, and is energized by fast iteration and impact Plan and execute multi-channel demand generation programs that feed Relay’s sales-assisted & self-serve pipeline for accountants and bookkeepers Work closely with key stakeholders across Marketing, Sales and RevOps to ensure programs and campaigns are executed cleanly, supported by the right tooling, and built to scale as the segment matures Showcase Relay during our partner conference season through pre-event planning, running event programming and logistics, and post event retros/handoffs Test new channels and programs for our accounting segment - doubling down on what works (and scrapping what doesn’t) Collaborate with the broader Marketing team (Brand, PMM, Lifecycle) and Sales team to build awareness of Relay’s partner program through targeted campaigns Build a deep understanding of the Relay product and connect your demand generation strategy to our product vision and ICP

Benefits Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year. Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders. Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone. Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents. Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us. Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating. Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays. Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly. Award-winning workplace: As a winner of CB Insights’ Fintech 100, Deloitte Canada’s Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.

Experience in a startup or scaling company environment is a plusEnergized by ambiguity and early-stage playbooks. You are ready to test, iterate, and sometimes pivot away from a channel that isn’t workingComfortable with core sales-assisted vocabulary and mechanics (MQLs, SQLs, and lead handoff to sales/BDRs)Genuinely excited by field marketing & event execution and comfortable with a cyclical calendar that includes periods of travel and hands-on logistics2-4 years of demand generation experience in a B2B, sales-assisted environmentHave independently run at least one digital demand gen program end-to-end (paid, organic, webinar, or content) and can speak in depth to the results and trade-offsWe’re looking for people who are relentless, curious, and care deeply about the work. You’re encouraged to apply even if your experience doesn’t perfectly match the job description — your perspective and drive matter moreYou’ve worked in a fast-growing company where processes and programs were still being definedYou have a background in fintech or financial services, or a demonstrated strong interest in the spaceYou have experience marketing to accountants, bookkeepers, or other professional services audiences

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