Sales and Marketing Lead

Equal Opportunity & Accessibility

Chick-fil-A Heartland is an equal opportunity employer.

We are committed to providing a work environment free from discrimination and in compliance with all Ontario Employment Standards. If you require accommodation during the hiring process, please don’t hesitate to reach out. We strive to offer an inclusive and accessible candidate experience and will make arrangements as needed. Kindly reach out to discuss any accommodations or assistance you may require.

Marketing Lead

Job Summary

The Marketing & Community Outreach Coordinator is responsible for cultivating meaningful relationships within our community, executing local marketing initiatives, boosting sales and growing awareness for Chick-fil-A Heartland. This role serves as the bridge between our restaurant and the surrounding community, creating opportunities to increase guest engagement, support sales growth, and demonstrate Chick-fil-A's commitment to care and hospitality.

The ideal candidate is highly strategic, relational, organized, creative, and passionate about caring for others whilst increasing brand awareness. They have a heart for the community and a desire to create memorable experiences that win hearts every day.

Responsibilities:

Community Engagement & Partnerships

• Building and maintaining relationships with local schools, sports organizations, businesses, non-profit organizations, and community leaders
• Identifying opportunities for catering, brand promotion/sponsorships, fundraising events, community gatherings, and local partnerships
• Representing Chick-fil-A Heartland at community events and find networking opportunities
• Coordinating donations, food contributions, and community outreach initiatives
• Tracking community involvement efforts and evaluate their impact

Local Store Marketing

• Developing and executing a local marketing calendar aligned with restaurant goals and calendar
• Planning and executing in-restaurant promotions, events, and community activations
• Identifying opportunities to increase traffic during key dayparts, with a focus on catering and off-peak periods
• Collaborating with the leadership team to create campaigns that drive sales and guest engagement
• Measure the effectiveness of marketing initiatives and adjust strategies based on results

Catering Growth & Sales Development

• Identifying and pursuing new catering opportunities with local businesses, schools, healthcare facilities, and community organizations
• Building and maintaining relationships with catering guests to encourage brand loyalty
• Coordinating catering sampling, outreach visits, and promotional initiatives
• Tracking leads, follow-up activities, and catering growth opportunities

Digital Presence & Brand Storytelling

• Assisting in planning, creating, and scheduling engaging social media content for social media and digital platforms (Instagram, Facebook, TikTok, etc.)
• Capturing stories, photos and moments that showcase the restaurant's hospitality, team culture and community impact
• Ensuring all marketing materials align with Chick-Fil-A Heartland's brand standards
• Monitoring community trends and identifying opportunities for relevant engagement

Event Coordination

• Planning and executing community events, restaurant celebrations, family nights and promotional experiences
• Coordinating logistics, supplies, team support, and event communication
• Ensuring every event reflects Chick-Fil-A Heartland's standard of exceptional hospitality and values

Administrative & Strategic Responsibilities

• Maintaining records of sponsorships, donations, community contacts and marketing results
• Managing marketing supplies and promotional materials
• Creating monthly reports summarizing community outreach efforts, partnerships and results
• Managing the marketing budget responsibly and seeking opportunities for maximum impact

Qualifications

• Post-secondary education in Marketing, Business, Communications, Public Relations, Event management, or a related field is preferred
• Minimum 1-3 years of experience in marketing, community outreach, event planning, sales, hospitality or a related field preferred
• Experience in creating and executing marketing strategies and campaigns
• Experience in the restaurant, hospitality, retail or customer service industry is an asset
• Experience using design and content creation softwares (eg Adobe, InDesign, Canva etc) is an asset
• Familiarity with social media platforms, content creation and digital marketing strategies
• Demonstrated ability to analyze results and use data to improve marketing efforts

Skills & Competencies

• Exceptional written and verbal communication skills
• Strong interpersonal skills with the confidence to engage with the community
• Highly organized with the ability to manage multiple projects, timelines and events simultaneously
• Creative, proactive and solutions-oriented mindset
• Ability to work independently while collaborating effectively with the restaurant leadership team
• Strong attention to detail and commitment to delivering exceptional experiences
• Comfortable working flexible hours, including evenings and weekends.
• Valid driver's license and reliable transportation are an asset.

Why Choose Us

• Flexible hours: We will work with you to arrange your work schedule to honor other commitments like family, school and sports
• Closed Sundays: All Chick-fil-A restaurants are closed on Sundays so you can have a day of rest with family and friends
• Work directly with the Chick-fil-A operator: The Operator is an independent business person, responsible for the operations of the restaurant, who invests time in his or het employees teaching them important business skills for the future
• Competitive pay and development opportunities: Along with a competitive pay cheque, you will work in a nurturing environment where you will learn valuable business and people skills
• A Great Work Culture: Here at Chick-fil-A Heartland, we consider Team members to be more than just employees. You will be a highly valued part of our team. Our high retention rate is a proof that team members really enjoy working at Chick-Fil-A Heartland

Additional Benefits at Chick-Fil-A Heartland

• Employee meal discounts
• Team members exclusive outings and events
• Goodlife membership
• Rewards and tokens of appreciation
• Applicable Bonuses

Additional Information

• This posting is for an immediate, current vacancy.
• The base hourly rate for this position is CAD $20.00 – $25.00. In addition, this role is eligible for a competitive bonus structure tied to achieving specific metrics.
• At Chick-fil-A Heartland, all candidate applications are reviewed directly by our team. We do not use artificial intelligence (AI) to screen, assess, or select candidates.

Must be eligible to work in Canada