Commerce Programmatic Lead

Company Overview

PMG is a global independent marketing services and technology company that inspires people and brands, delivering digital solutions and innovative media strategies. With over 900 employees worldwide, we support ambitious brands such as Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods across 85+ countries.

PMG has been named an Ad Age Best Place to Work for 11 consecutive years and a Fast Company Best Workplace for Innovators since 2022.

Who You Will Be Working With

You will be part of a hands‑on Commerce Programmatic group—marketers, operators, analysts, and creatives focused on performance and people. You’ll partner closely with Retail Operations, Retail Media, Strategy, and Creative teammates to shape how products appear across marketplaces and how shoppers experience each product page.

Day‑to‑day, you’ll collaborate with client partners and PMG leads to translate insights into action—aligning catalog health, product page content, pricing, and promotions so everything works in sync. You’ll have supportive leaders, modern tools, and plenty of space to share ideas, mentor others, and continually raise the bar on what “retail‑ready” looks like.

What You Will Do

• Lead the execution of programmatic campaigns, including setup, trafficking, and day‑to‑day management, ensuring alignment with client KPIs and PMG’s high standards.
• Take ownership of digital programmatic initiatives—video, display, digital OOH, and direct publisher partnerships—coordinating with internal teams for seamless execution.
• Collaborate across teams (media operations, account services, analytics, and creative) to deliver holistic campaign strategies that exceed client objectives.
• Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost‑effective.
• Develop and present insightful reports, covering campaign performance, optimization strategies, and actionable recommendations to clients.
• Master PMG’s proprietary technology, Alli, to customize alerts, analyze data, and create reporting tools that enhance decision‑making and campaign performance.
• Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
• Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
• Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward‑thinking initiatives.

What You Will Bring

• 4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• A growing understanding of analytics, programmatic advertising, and marketing metrics to guide data‑driven decisions and campaign strategies.
• Knowledge of marketing planning, analysis, and database marketing to strengthen decision‑making and campaign outcomes.
• Experience working within retail media networks such as Amazon and Walmart.
• Familiarity with ad exchanges, ad servers, and demand‑side platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
• Channel expertise across CTV, OLV, display, audio, native, DOOH, and app to craft cohesive, cross‑channel strategies.
• Proficiency in Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
• Strong understanding of measurement systems to evaluate campaign success and optimize performance.
• Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross‑functional teams.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer‑focused mindset.
• A dedication to people‑focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional development programs, mentorship opportunities, and career advancement support.
• Generous paid time off and holiday allowances.
• Paid parental leave.
• Competitive retirement or pension plans, including contribution matching.
• Fertility benefits for all team members and their spouses.
• Health care coverage and support for routine medical expenses, tailored by geography.
• Pet insurance.
• Lifestyle spending accounts to promote healthy habits and well‑being.
• Commuter benefits where available.
• All employees are eligible for an annual bonus.
• Eight give‑back hours per year for volunteering in local communities.
• Access to AI Enterprise accounts and weekly AI training sessions.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a culture unmatched in digital. We are dedicated to serving employees and clients with value, results, and innovation, embracing grit and agility. We prioritize self‑care and mutual support to continuously improve in every way.

PMG is committed to diversity, inclusion, and equity, hiring, training, compensating, and promoting employees regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are an equal‑opportunity employer and strive to bring diverse perspectives to our company.

#J-18808-Ljbffr