Creative Marketing Lead

We build dog gear to the same standard as the equipment we trust in the mountains: technical, durable, and designed with intention.

We’re looking for someone who can help translate that mission into campaigns, concepts, and communications that leave a mark.

If you think in ideas, move fast, and care about design as much as results, keep reading. This role is built to grow. Where it goes is up to you.

What you'll lead

As our Creative Marketing Lead, you will own:

Concept development

Unique campaign ideas, angles, and creative directions that feel distinctly Säker.

Email marketing

Writing, structuring, and optimizing flows and campaigns in Klaviyo.

Paid social strategy

Meta ads concepts, testing angles, creative briefs, and iterative optimization.

Seasonal launches

Storytelling, sequences, and visuals for new colors, new films, and product releases.

Brand storytelling

Helping define how Säker communicates its values, aesthetics, and product purpose.

Creative direction

Collaborating with our photographers, filmmakers, and designers to bring ideas to life.

How you'll work

You move between ideas and execution effortlessly. One day you’re shaping the angle of a campaign or a colorway launch, the next you’re refining a Klaviyo flow or testing Meta ads to understand what resonates.

You’ll collaborate directly with our founder, our filmmakers, and our photographers to bring concepts to life. You’ll write, build, iterate, analyze, and refine — always with intention, always with a bias for clarity and quality.

Your days will include:

• Turning product features and stories into compelling creative concepts
• Building emails that feel premium and frictionless
• Developing ad angles and testing them on Meta
• Reviewing performance and evolving your ideas
• Supporting shoots, films, and seasonal campaigns
• Bringing new creative energy into every project you touch

What success looks like

You create work that makes people stop, feel something, and remember the brand.

Not because it chases a trend or a hack, but because the idea behind it is strong.

We don’t measure success only through click-through rates or last-click conversions.

That matters, but it’s not the point.

The point is to build concepts and campaigns that stand out, travel on their own, and make Säker feel different from anything in the pet industry.

Success in this role means:

• Ads that perform because the angle is original, not because they follow a formula
• Creative that strengthens the brand long term, not just the metrics short term
• Emails that feel intentional, premium, and worth opening
• Launch storytelling that feels cohesive, crafted, and unmistakably Säker
• Concepts that elevate us beyond the “pet gear” world and firmly into outdoor culture

The goal isn’t to make more noise.

The goal is to make work that leaves a mark.

Where this goes

This role isn't static. It starts as an execution-heavy, hands-on position. As Säker grows, so does the scope.

Over time, this becomes a leadership role. You'll hire the people who report to you. You'll build the department, not just fill a seat in it. Done well, this is a path to VP of Marketing.

This is built for someone who wants to build something. Not just execute a role someone else designed.

Who you are

You’re equal parts creative thinker and disciplined marketer. You care about ideas, craft, and taste as much as results. You’re the kind of person who sees angles others don’t, who notices details, and who can turn a feeling into a concept that actually performs.

You thrive when you have ownership. You like moving quickly, testing, refining, and pushing the work further with every iteration. You understand outdoor culture, premium design, and why storytelling matters.

You might be a fit if:

• You think in concepts, not templates
• You enjoy writing and shaping narratives
• You’re comfortable interpreting data without being ruled by it
• You’ve run Meta ads and email campaigns before
• You understand brand as much as performance
• You can take a loose idea and build it into something polished
• You care deeply about creating work that feels different
• You want to build and lead a team, not just hold a title

Bonus points if you have experience in content creation or editing — but mindset matters more than tools.

Location and work style

This role is based in Saint-Sauveur with a hybrid schedule.

We value in-person collaboration, especially when shaping creative concepts, reviewing work, or building campaigns together.

What we offer

A role where your ideas matter and your work has visible impact. You’ll have the space to experiment, to push creative boundaries, and to help define the visual and narrative direction of a growing outdoor brand.

We offer:

• Competitive compensation
• Creative freedom and real ownership
• Direct collaboration with the founder
• The chance to shape films, campaigns, and product launches
• A meaningful mission rooted in life outside with our dogs

This isn’t a place to follow formulas. It’s a place to build something that stands out.

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