Senior Brand Manager

• Total Compensation: $110,000 CAD to $130,000 CAD
• About Salary Range: We are committed to fostering an inclusive, equitable, and transparent approach to compensation. This role is aligned to the posted salary range, and all offers are made within that range. When determining compensation, we thoughtfully consider the responsibilities of the role, internal equity, and market context, while valuing the diverse experiences, skills, and perspectives everyone brings. Our goal is to ensure fair, consistent, and meaningful offers that recognize both the role and the person.
• Vacancy Status: This is an active permanent opportunity, and we are looking to welcome a long-term team member who is eager to grow and make an impact.
• Start Date: ASAP

About Us:

At The Crump Group, our passion for pets runs deep and it shows in everything we do. We believe feeding your pets should be as simple, wholesome, and joyful as the love they give you every day. For over 20 years, we have been dedicated to crafting exceptional, all natural pet treats that pet parents can trust.

What began in a family garage has grown into something truly special. Today, we remain proudly family led, grounded in the same values that started it all, and driven by an unwavering commitment to quality. As we continue our journey toward becoming North America's number one all-natural pet treat company, our brands Crumps Naturals, Caledon Farms, and Dog Delights are leading the way.

Our growth has been powered by the incredible community of pet parents we serve. As they have grown, so have we, now a team of more than 250 passionate employees and counting. From our state-of-the-art headquarters in Mississauga, Canada, to our expanding manufacturing presence in North Carolina, USA, we are proud to deliver the same trusted quality to pets and families across North America.

Since 2006, the Crump family has remained devoted to creating all natural dog treats using purposeful, high-quality ingredients. Just as importantly, we are committed to building a workplace where people thrive. We believe in equality, we champion diversity, equity, and inclusion, and we ensure every voice is heard, respected, and valued. We actively foster an environment where different perspectives are welcomed and celebrated, because we know they make us stronger.

About you

As a Senior Brand Manager, you are the strategic owner of your portfolio, accountable for driving brand growth, strengthening market position, and delivery against volume and profitability targets across North America, with a strong focus on U.S. expansion. You will lead the development of brand strategy and translate it into clear, actionable plans across innovation, communication, and channel execution.

This role sit at the intersection of consumer insight, commercial impact, and cross-functional leadership. You will partner closely with Sales, R&D, Operations and Finance to bring initiatives to market with speed and precision particularly as we scale distribution and brand presence in the U.S. market.

Key Responsibilities:

• Own and evolve brand strategy, grounded in consumer, category, and competitive insights
• Build and lead robust innovation pipeline for a portfolio of on-trend brands uncovering white space opportunities and supporting portfolio growth (consumer insight a SKU decisions)
• Develop and execute integrated brand plans across retail, e-commerce and owned channels
• Translate strategy into clear go-to-market plans that drive distribution, velocity, and household penetration
• Lead commercialization of innovation from concept through launch, partnering cross-functionally to ensure executional excellence
• Drive performance through data, leveraging analytics to optimize campaigns, product mix, and channel strategy
• Champion brand storytelling with clear, differentiated messaging that reinforces premium positioning and consumer relevance
• Lead and develop junior team members (ABMs/BMs), fostering strong strategic thinking and executional rigor
• Manage brand P&L, including forecasting, pricing, and promotional strategy to deliver against financial targets
• Develop plans for U.S. regional grocery excellence and support national expansion with a strong understanding of the retailer dynamics

Recipe for Success

• Bachelor's degree in Marketing, Business, or related field
• 5-8 years of experience in CPG brand management, brand marketing, or marketing management within North American market is strongly preferred (pet category experience is an asset)
• Proven ability to work cross-functionally
• Experience managing a brand across multiple markets
• Experience managing agencies and developing campaigns
• Data fluency, comfortable with syndicated data and able to make decisions
• Creative thinker and problem solver that is self-motivated
• Strong communication and presentation skills
• Project management experience, with a solid understanding of project management principles and techniques
• Strategic thinker able to identify long-term opportunities and trends
• Possesses a sense of urgency; self-motivated and detail-minded
• Exceptional time management and organizational skills
• Creative Mindset- Insightful thinking as well as an aptitude for creative, out of the box thinking to develop compelling messaging and product campaigns
• Trend Savviness- proficient in conducting category growth and analyzing consumer trends to inform brand strategy
• Proficient in using data to measure and evaluated brand performance and making data-driven decisions
• Ability to work under pressure and manage multiple teams at once to meet deadlines

Why join The Crump Group?

• Employee Assistance Program
• Perkopolis Discount Program
• Tuition Reimbursement Program
• Employee Referral Bonus Program
• Free Onsite Parking
• Casual Dress Code
• Social Club CommitteeAnonymous Employee Engagement Surveys
• Safety Shoe Reimbursement
• Dog-Friendly Office

The Crump Group is committed to creating a diverse, inclusive, and equitable workplace where everyone feels respected, valued, and supported. We are dedicated to providing a barrier-free and accessible recruitment experience in alignment with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require an accommodation at any stage of the hiring process, please let us know we are happy to work with you to ensure your needs are met.

We believe talent comes in many forms and that careers are shaped by lived experiences, not checklists. As a Family led organization, we actively encourage individuals from diverse backgrounds, identities, and career paths to apply even if not every requirement is met. We welcome candidates whose unique perspectives, skills, and experiences bring new ways of thinking and doing.

We thank all applicants for their interest in opportunities with The Crump Group. While every application is carefully reviewed, only candidates selected for an interview will be contacted. Successful candidates may be required to complete a background check and meet role-specific security requirements.

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