Marketing Coordinator

Description

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Employment Opportunity: Marketing Coordinator

Are you a marketing all-rounder who thrives on turning strategy into action? Group23 Sports Medicine is looking for a Marketing Coordinator to be the engine room of our marketing operations - owning the intake, coordination, and execution that keeps our brand, digital presence, and patient-facing communications running smoothly.

Working closely with our Fractional CMO, you'll triage marketing requests, steward our brand and template library, coordinate vendors and freelancers, execute paid and organic campaigns, and keep our internal and external communications on schedule. You'll be part of a multidisciplinary team committed to helping patients rise above injury and back to movement.

What We Offer

Join a purpose-driven organization committed to raising the standard of sports medicine in Alberta. At Group23, you will work alongside a collaborative, multidisciplinary team in an environment that values leadership, accountability, and continuous improvement.

Some of our benefits:

Inspiring teammates and a values-driven work environment

Opportunity to shape and elevate Group23's brand and digital presence

Strong collaboration with clinical, administrative, and operational leaders

Competitive compensation and benefits package

Professional growth through leadership development and EOS®-based operations

The chance to grab tickets to see your favourite teams in action

Position Summary

Reporting to the Fractional CMO, the Marketing Coordinator owns the single intake door for all marketing requests across Group23's mandates, triaging each to the appropriate template, vendor, or the Fractional CMO. This role stewards Group23's brand asset and template library, quarterbacks our digital presence and event coordination, executes our booking and capacity marketing playbook, and supports organizational communications and collateral - ensuring every touchpoint reflects Group23's purpose, mission, and core values.

Duties and Responsibilities

Marketing Intake & Triage Operations

Own and manage the single intake door for all marketing requests, ensuring every request is captured and actioned

Triage each incoming request to the appropriate mandate, template, freelance vendor, or the Fractional CMO

Maintain the intake queue and provide regular status updates on active requests, priorities, and outstanding items

Coordinate day-to-day communication with freelancers and vendor partners to ensure timely delivery against briefs and deadlines

Brand Asset & Template Stewardship

Own and maintain the Group23 brand asset library and master template inventory across all mandate areas

Serve compliant templates to requestors - including HR, Practice Leads, and clinic teams - ensuring templates reflect current brand guidelines and requirements

Brief the freelance designer for non-templated or custom asset requests

Conduct regular audits of the asset library to ensure accuracy, currency, and version control

Digital Presence, Content & Event Coordination

Quarterback the external vendor stack for digital presence: website partner, social media freelance, and sponsorship partners

Maintain and execute the editorial calendar; produce basic in-house content (social posts, website updates, email campaigns) within established brand templates

Coordinate clinician and staff schedules to support freelance content capture (video, photography, interviews, and quotes)

Serve as the primary point of contact for promotional events: coordinate logistics, branded materials, staffing, and post-event follow-up

Support sponsorship activation and partnership deliverables as directed by the Fractional CMO

Booking & Capacity Marketing Execution

Execute our Booking & Capacity Marketing playbook, deploying the appropriate tactic to fill booking softness across private-pay services

Serve as the primary PPC campaign operator: manage day-to-day execution of paid digital campaigns and report on performance

Coordinate with the digital agency for new campaign or channel setup

Monitor capacity signals, identify anomalies, and escalate with context and recommended response

Organizational Communications & Collateral Support

Own the weekly communications and monthly internal newsletter end-to-end, from content collection through distribution

Fulfill people-tied collateral requests (business cards, name tags, headshots, biographies, email signatures, milestone gifts)

Support clinic and patient-facing materials (signage, brochures, posters, referral pads) with compliant templates

Maintain internal templates on SharePoint and provide production support for major internal touchpoints and events

Knowledge, Skills, and Abilities (KSAs)

Knowledge

Group23's purpose, mission, values, and services

Privacy legislation for healthcare and business operations

Digital marketing fundamentals: social media, content marketing, email marketing, and paid digital advertising (PPC/SEM)

Brand management principles and application of brand guidelines across print and digital materials

Project and vendor coordination practices in a multi-stakeholder environment

Skills

Excellent verbal and written communication; professional etiquette in all internal and external communications

Strong interpersonal skills: ability to work effectively with clinicians, practice leads, vendors, and senior leadership

Planning, organizing, and attention to detail across simultaneous projects, briefs, and intake requests

Proficiency with Canva or equivalent design tools, social media management platforms, email marketing tools, and Meta/Google Ads

Proficiency with Microsoft SharePoint, Teams, Outlook, Word, and Excel

Abilities

Foster a positive work culture aligned with Group23's purpose and values

Work independently and manage multiple competing priorities with minimal supervision

Work collaboratively across clinical and administrative teams

Maintain a high level of confidentiality with respect to patient, staff, and organizational information

Learn and apply new tools, software, and marketing channels quickly and effectively

Qualifications

Post-secondary diploma or degree in Marketing, Communications, Business Administration, or a related field (an equivalent combination of education and experience will be considered)

1-2 years of experience in a marketing, communications, or coordinator role; healthcare or multi-site clinic experience is an asset

Demonstrated experience managing social media accounts, email campaigns, and digital content

Experience coordinating external vendors, freelancers, or agency partners

Experience with paid digital advertising (Google Ads, Meta) is preferred

Google and Meta Ads/PPC fundamentals; Google Ads certification is an asset

Familiarity with email marketing platforms, social media management tools, website CMS platforms, and project management tools

Police Information Check required as a condition of employment

About Us

Group23 is a full-service sports medical clinic offering timely assessment, diagnosis, treatment planning, and rehabilitation of sport and exercise-related health conditions. We believe patients are more than their symptoms. We believe in a biological, psychological, social, and spiritual approach to care. Through our unique Patient Health Journeys, we will be with our patients every step of the way!

Group23 does not consider itself just another sports medicine clinic. To that end, we feel strongly that a critical starting point for all our workers is that they agree with and are excited by our core purpose and mission. We want everyone to believe that sports medicine at Group23 can and will be done better than anywhere else in the province.

Recruitment Process

We thank all applicants for their interest; however, only those selected for an interview will be contacted.