Talent.com
Heylist Inc.
Content Marketing LeadHeylist Inc. • Montreal (administrative region), QC, Canada
Content Marketing Lead

Content Marketing Lead

Heylist Inc. • Montreal (administrative region), QC, Canada
17 days ago
Job type
  • Full-time
Job description

Content Marketing Lead

We're looking for a creative and strategic Content Marketing Lead to build and scale Heylist's content engine. In this role, you'll shape our brand story, grow our audience, and drive demand through compelling content across social media, SEO, email, and multimedia channels.

Role Overview

We’re looking for a Content Marketing Lead to own and scale our content engine across multiple channels. This role is responsible for driving brand awareness, audience growth, and demand generation through high‑impact content—spanning social media, SEO‑driven blog content, email marketing, and multimedia initiatives like webinars, podcasts, and events.

You’ll define the content strategy, execute across channels, and continuously optimize performance based on data. This is a hands‑on leadership role for someone who can think strategically and execute quickly.

Key Responsibilities

  • Social Content & Distribution: Own and execute the social media strategy across key platforms (LinkedIn, X, Instagram, TikTok); plan and publish high‑performing content; optimize for reach, engagement, and brand positioning; identify trends and opportunities; collaborate with design and product teams.
  • SEO / GEO Blog Strategy: Lead the editorial calendar for SEO and Generative Engine Optimization; produce and manage high‑quality blog content targeting strategic keywords; optimize content for search engines and AI‑driven discovery platforms; analyze performance and iterate; manage freelancers or internal writers.
  • Email Marketing: Own lifecycle and campaign‑based email marketing; create newsletters, product updates, and conversion‑focused sequences; segment audiences and personalize messaging; optimize for open rates, CTR, and conversions through testing.
  • Webinars, Podcasts & Events: Plan and execute webinars, podcast episodes, and virtual/in‑person events; manage content production from ideation to distribution; coordinate guests, speakers, and promotional campaigns; repurpose long‑form content into multiple formats.

What You’ll Own

  • Content strategy and roadmap
  • Editorial calendar across all channels
  • Content performance metrics and reporting
  • Brand voice and storytelling consistency

Requirements

  • 6+ years in content marketing, growth, or related roles
  • Proven track record of growing an audience or driving acquisition through content
  • Strong writing and storytelling skills
  • Deep understanding of SEO (and emerging GEO practices)
  • Experience with social media growth and distribution tactics
  • Familiarity with email marketing tools and analytics platforms
  • Comfortable being both strategic and hands‑on

Nice to Have

  • Experience in startups or fast‑paced environments
  • On‑camera or podcast hosting experience
  • Basic design or video editing skills
  • Experience managing freelancers or small teams

Success Metrics

  • Growth in organic traffic (SEO/GEO)
  • Domain Authority
  • Social reach, engagement, and follower growth
  • Email performance (open rates, CTR, conversions)
  • Event attendance and content‑driven pipeline impact

About Heylist

Heylist is transforming how brands and creators collaborate. Our platform helps marketers identify the right creators, streamline campaign management, and measure results with confidence. We partner with leading global brands and are building the go‑to solution for data‑driven creator marketing.

Benefits

  • Health and wellness group insurance coverage and retirement savings contributions
  • Equity through a stock option plan
  • Essential work tools covered by the company
  • Flexible paid time off for illness or family obligations
#J-18808-Ljbffr
Create a job alert for this search

Content Marketing Lead • Montreal (administrative region), QC, Canada

Similar jobs

Marketing Lead

Space ExecutiveMontreal (administrative region), QC, CA
Full-time

Head of Marketing, Remote, Blockchain experience, Looking for someone from a major protocol or DeFi project only.We need experience from a major protocol, layer 1 or DeFi for this one.Built by a gl... Show more

 • Promoted

Remote Content Marketing Manager for SaaS Growth

MCMK Holdings Canada Inc.Montreal (administrative region), QC, CA
Remote
Full-time

A B2B technology startup solutions provider is seeking a Content Marketing Manager to work remotely from North America, Europe, or APAC.The ideal candidate will have 3-5 years of experience in cont... Show more

 • Promoted

Senior Channel Marketing Specialist Canada

SandiskMontreal (administrative region), QC, CA
Full-time

Drive marketing excellence as a Senior Channel Marketing Specialist for Sandisk, working remotely in Canada.Craft strategies that bridge global objectives with local market insights for superior im... Show more

 • Promoted

Remote Marketing & Content Operations Associate

TrolleyMontreal (administrative region), QC, CA
Remote
Full-time

A creative operations company is seeking a Marketing & Operations Assistant to support project management and content execution.This role involves managing multi-platform content calendars, assisti... Show more

 • Promoted

Brand Continuity Lead – Marketing & Growth

The Unscented CompanyMontreal
Full-time +1

A certified B Corp company is seeking a skilled Brand Manager to ensure the continuity of its brand image and marketing operations.The role requires maintaining current marketing strategies, collab... Show more

 • Promoted

Leader en Marketing Digital

EvlvMontreal
Full-time

Évoluez en tant que Leader en Marketing Digital en supervisant la stratégie et l'innovation au sein d'une entreprise de matériaux de construction.Ce rôle exige des compétences tactiques et stratégi... Show more

 • Promoted

Growth & Content Marketing Specialist

saas.groupMontreal (administrative region), QC, CA
Full-time

Since its launch in 2011, DashThis has been making marketing reporting effortless with its intuitive, automated dashboard tool that brings all your digital marketing data together in one place.Trus... Show more

 • Promoted

Content Marketing Specialist

VentionMontreal
Full-time

Headquartered in Montreal and Berlin, Vention helps manufacturers automate their operations in record time with the only hardware and software AI‑powered platform built for the factory floor.Our te... Show more

 • Promoted

Lead Digital Marketing Team - Hybrid, Flexible Schedule

TinkMontreal
Full-time

A digital marketing agency in Montreal is seeking a Digital Marketing Team Lead to oversee a team and meet growing demand.The ideal candidate will have 5 to 10 years in project management and stron... Show more

 • Promoted

Lead Creative for Brand Marketing and Campaign Development

ClickHouseMontreal (administrative region), QC, CA
Full-time

Transform marketing efforts as a Creative Lead focused on brand strategy in a remote-enabled company.Collaborate with teams to enhance campaign quality and brand expression across initiatives.In th... Show more

 • Promoted

Senior Project Lead – Client & Campaign Delivery

FCB MontréalMontreal
Full-time

A leading advertising agency in Montreal is seeking a Project Lead (Account Supervisor) responsible for managing client accounts and ensuring project delivery.The ideal candidate has a university d... Show more

 • Promoted

Remote Client Success Lead - Digital Marketing

School ResultMontreal (administrative region), QC, CA
Remote
Full-time

A digital marketing agency is hiring a full-time Client Success Representative to join its remote team.The role involves managing client relationships and campaigns, requiring strong project manage... Show more

 • Promoted

Email & SMS Marketing Lead — Lifecycle Growth (Hybrid)

Bloom | Digital Marketing AgencyMontreal (administrative region), QC, CA
Full-time

Une agence numérique innovante située à Montréal recherche un Leader Marketing Email et SMS pour superviser la stratégie, l'exécution et l'optimisation des campagnes.Le candidat idéal possède 4 ans... Show more

 • Promoted

Digital Marketing Specialist (Fundraising Agency)

Blakely FundraisingMontreal (administrative region), QC, CA
Full-time

Get AI-powered advice on this job and more exclusive features.We are seeking a Digital Marketing Specialist with proven experience managing and developing digital content across channels, including... Show more

 • Promoted

Remote Performance Marketing Lead - Social Ads ROI

Clever Digital MarketingMontreal (administrative region), QC, CA
Remote
Full-time

A leading digital marketing firm in Canada is seeking a Performance Marketing Specialist with expertise in Meta advertising to manage and optimize client campaigns across Facebook and Instagram.The... Show more

 • Promoted

Marketing Specialist - Ad Creative & SEO Content (HYBRID)

CloudcureMontreal (administrative region), QC, CA
Full-time

Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care.We combine technology, clinical expertise, and patient-first experiences to improve... Show more

 • Promoted

AI-Focused Content Marketing Intern Role

BotpressMontreal (administrative region), QC, CA
Full-time

Take your content skills to the next level with Botpress as an AI-Focused Content Marketing Intern this summer.Ideal for writers looking to explore the intersection of content and artificial intell... Show more

 • Promoted

Marketing Manager, Biotech Content & Strategy

Theoria CreativeMontreal (administrative region), QC, CA
Full-time

Marketing Manager, Biotech Content & Strategy.Marketing Manager, Biotech Content & Strategy.Theoria Creative is a science marketing and design firm that helps emerging biotech companies communicate... Show more

 • Promoted

Remote Content Strategy Architect for Growth

Foundation MarketingMontreal (administrative region), QC, CA
Remote
Full-time

A remote content marketing agency is searching for a Content Strategist to lead the development of data-driven content strategies for client accounts in Canada.You will be responsible for diagnosin... Show more

 • Promoted

Lead Marketing Performance Manager

Poka Inc.Montreal
Full-time

Join Poka as the Lead Marketing Performance Manager, driving analytics and ensuring effective reporting in an innovative hybrid work environment.This role requires a strong background in marketing ... Show more