At Polestar we don't just drive innovation in our cars – our entire business model is different from our competitors. We’re looking for a creative, innovative, experienced, and hands-on professional to drive and elevate Polestars brand awareness, consideration and reputation across Canada.
Let us describe the challenge we offer
As the Public Relations & Events Manager your primary focus will be on developing and executing proactive public relations and events strategies for Polestar’s products, technology and consumer facing narratives. In partnership with Communications & Marketing, you will take lead in managing media, journalists and influencer relationships, and execute PR campaigns which drive brand awareness engagement and consideration. You will also be directly responsible for creating and executing focused events in order to deliver brand and business results in alignment with market objectives.
This role will require 20-40% travel throughout Canada and reports to the Head of Marketing, Canada.
What you’ll do
· Deliver and execute PR campaigns which build and maintain positive key media relationships for the company
· Oversee product communications from launch through lifecycle management
· Support corporate financial communications, including quarterly and annual reporting, ensuring clear, consistent messaging aligned with business performance and strategy
· Act as the main PR contact for inquiries, statements, press escalations.
· Lead experiential activities and events both for the media and the general public including product launches, auto shows, demo drives, influencer and sponsorship events.
· Drive consumer facing communication efforts to increase brand awareness, consideration, reputation
· Manage Canadian PR agencies of record, Event agency(ies), as well as vendor partners, ensuring quality completion of deliverables in support of departmental goals
· Foster close collaboration with Communication & Marketing peers, supporting them as necessary
· For PR and Marketing needs, manage and oversee the fleet vehicles, asset inventory and logistics, ensuring optimal usage, availability and maintenance
· Track, monitor and report PR and event performance and KPIs, manage departmental budget
· Upkeep and maintain internal archives and asset library
· Support in ad hoc projects, events and tasks as needed
Who you are
· 7 – 10 years of experience in Public Relations or Communications
· Bachelor’s degree in communications, Journalism or related field
· Proven experience managing events, influencer programs, and external partners.
· Excellent communication skills – both written & verbal, and both in English and in French required
· Experience working for an automotive manufacturer, or a consumer PR Agency is highly desirable
· Proven track record of managing successful PR campaigns and engaging events
· Exceptional project management and multitasking abilities.
· You understand the basic technical intricacies of the automobile, or possess the desire and proficiency to learn them
· You thrive working within a fast-paced, ever evolving work environment
· Comfortable managing budgets, timelines, and cross-functional projects.
People at Polestar
We know that a change is needed. We also know that each one of us can help bring about that change. Our commitment to becoming climate-neutral by 2040 is just as important to us as being inclusive, diverse, and innovative. Together, we are creating, collaborating and experimenting to usher in a new era of sustainable mobility.
We are an electric performance brand, determined to improve the society we live in.
Is this you? If you are interested in joining the Polestar family, don't wait with submitting your application. We apply a continuous selection process and the job post will be open until the position is filled.
Are you ready for the journey? Which is electric by the way...
Public Relations & Events Manager • Mascouche, Quebec, Canada
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