Regional Sales Manager

The Regional Sales Manager is responsible for the strategic development and sales growth for the Ontario territory, with a primary focus moving from the Ottawa region down into the Greater Toronto Area (GTA), London, and expanding toward Western Canada (such as Alberta) over time. In collaboration with leadership, they define and deploy the regional commercial strategy to increase product presence with distributors, showrooms (boutiques), plumber-installers, and real estate developers. The role involves working closely with a representative agency and distribution partners, with the primary objectives of increasing showroom involvement, developing opportunities related to construction projects, building lasting relationships with existing accounts, and ensuring sustainable territory growth.

Advantages
Base Salary Range: $115,000 – $150,000 CAD per year (commensurate with industry experience, network size, and proven sales record).

Performance Bonus / Target Incentive: $25,000+ per year tied directly to sales performance, regional growth, and meeting mid-year and annual target forecasts.

Payout Schedule: Distributed in two installments—half paid at mid-year (during summer) upon reaching mid-year targets, and the remainder paid at year-end upon achieving annual forecasts.

Accelerators: Includes uncapped accelerator incentives, allowing top performers who exceed sales quotas and forecast targets to earn above the standard $25,000 bonus threshold.

Relationship & Account Growth Model: While structured around performance bonuses and milestone incentives rather than standard per-sale transactional B2B commission, compensation scales directly with territory yield, account retention, and forecast overrides.

Responsibilities
Strategy and Commercial PerformanceDevelop and implement the sales development strategy for Ontario. Prepare sales forecasts, analyze results, and identify growth levers. Negotiate and establish commercial agreements with key regional accounts. Focus heavily on relationship-building rather than standard transactional B2B sales, managing a massive catalog of over 15,000 SKUs, including custom orders.Representative ManagementOversee the territory's representative agency: define priorities, set objectives, and ensure regular performance monitoring. Participate in strategic client visits and market development initiatives. Distribution, Showrooms, and ProjectsDevelop sales with regional distributors and increase product presence in strategic showrooms. Identify opportunities in residential and multi-unit projects; build relationships with developers, real estate promoters, and contractors. Position products in requests for proposals and project specifications. Marketing and Internal CollaborationCollaborate with marketing, customer service, and operations teams to ensure execution of commercial initiatives. Support new product launches and promotional activities across the territory. Utilize company systems, including SAP Business One and internal CRM tools.KEY PERFORMANCE INDICATORS (KPIs)Territory sales growth Product placement in showrooms Development of new accounts and projects Achievement of regional sales objectives and target forecasts Representative agency performance Product launch success

Qualifications
Experience: Minimum of 7 years of experience in sales, management, and team leadership. Experience on the road within the plumbing industry (retail and wholesale side) is a major asset. Education: College or university diploma in business administration, management, or a related field. Language: English proficiency is required; bilingualism (French and English, spoken and written) is considered a strong asset. Technical Skills: Proficiency in MS Office Suite and general computer skills; knowledge of SAP is an asset. Travel: High travel expectations (approximately 80% of the work week on the road visiting clients across Ontario, with potential travel to Western Canada). Must reside in Ontario (preferably within the GTA area).

Summary
Role: Regional Sales Manager – Ontario Key Focus: Strategic sales development across Ontario (expanding toward Western Canada) across distribution networks, showrooms/boutiques, plumber-installers, and real estate developers. Management: Oversees and directs a third-party sales representative agency. Experience Required: Minimum 7 years in sales management/leadership, ideally with on-the-road plumbing or specialized distribution experience. Key Perks: Attractive salary, performance bonuses, car allowance, corporate credit card, group RRSP, health benefits, 3 weeks vacation + Holiday closure

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

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