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Head of Growth in Product-Led MarketingJobtailor • Vancouver, Metro Vancouver Regional District, Canada
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Head of Growth in Product-Led Marketing

Head of Growth in Product-Led Marketing

Jobtailor • Vancouver, Metro Vancouver Regional District, Canada
23 days ago
Job type
  • Full-time
Job description
Become the Head of Growth Marketing for a dynamic marketplace platform in Vancouver. Spearhead acquisition and retention efforts through SEO and experimentation. As a strategic growth leader, you will own the entire growth funnel and partner with various teams to drive user adoption. Your role will focus on building sustainable growth loops via data-driven strategies while managing multiple growth initiatives and external partnerships. Key Responsibilities: • Own acquisition, activation, and retention metrics • Work closely with product and design to optimize user experiences • Scale SEO and organic growth initiatives effectively • Manage CRO efforts across all marketing platforms • Oversee AEO initiatives for enhanced visibility Requirements: • 6+ years in marketing, focusing on growth strategies • 3+ years in a PLG-focused company • Proven techniques for scaling organic growth • Strong understanding of SEO and CRO principles • Proficiency in analytics tools for decision making Drive growth marketing success through strategic leadership and data-driven approaches. #J-18808-Ljbffr
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Head of Growth in Product-Led Marketing • Vancouver, Metro Vancouver Regional District, Canada

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