Marketing Operations Manager

Description

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About the Role

Dynata is the world's largest first-party data and insights platform, powering research for the world's most recognized brands and agencies. Our marketing team is growing and operates at the intersection of data, technology, and strategy.

We're looking for a Marketing Operations Manager to serve as the operational backbone of our marketing organization. You'll own the administration, integration, and reporting layer across our marketing technology stack.

This is a builder role. You will develop and maintain the infrastructure that allows our team to be move quickly, measure accurately, and scale effectively across both our managed service and self-service platform offerings.

What You'll Own

Marketing Technology Administration & Integrations. Serve as the primary admin for HubSpot (marketing automation), ON24 (webinars), and adjacent tools. Design and maintain integrations (MS Dynamics ) that create clean, bidirectional data flows across the stack.

Build deeper connections with Snowflake and in product events

Reporting & Performance Analytics. Build and maintain dashboards, attribution models, and campaign performance reports that translate marketing activity into business outcomes. Partner with leadership to define KPIs aligned to pipeline and revenue goals and deliver insights that drive investment decisions across channels and segments.

Lead Management & Data Governance. Own the systems and lead lifecycle from capture to sales handoff

Collaborate with GTM teams to introduce scoring models, segmentation logic, routing rules, and data hygiene standards. Ensure consistent data quality between HubSpot and Dynamics to support both managed service and self-service GTM motions.

Process Development & Project Prioritization. Identify operational gaps across the marketing organization and design scalable processes. Develop campaign templates to enable regional marketing teams to self-serve and follow approval guidelines. Manage a prioritized roadmap of initiatives based on business impact. Communicate progress, trade-offs, and recommendations clearly to marketing leadership and cross-functional stakeholders.

AI Agent Implementation & Productivity Enablement. Leverage AI tools and agents to automate repetitive tasks, improve campaign velocity, and scale the team's capacity. Share best practices and enablement resources that help the broader marketing team adopt AI-powered workflows confidently.

What You Bring

MarTech Experience. 4-6+ years of hands-on marketing operations experience, with demonstrated proficiency in HubSpot, working knowledge of CRM platforms (Microsoft Dynamics a plus) and product analytics tools (Amplitude a plus)

Integration & Systems Thinking. Proven track record building integrations between marketing and sales systems. You understand how data flows through a tech stack and you can develop monitoring practices to identify and resolve issues promptly.

Analytical Rigor with a Strategic Lens. You're the data SME on the Marketing team and confident in the reports and dashboards you develop and can drill down to explain patterns. Further, you can speak to the data and support budget allocation decisions with leadership.

AI-Forward Mindset. You've implemented AI agents or automation tools (e.g., Claude, ChatGPT integrations, n8n, or similar) to meaningfully improve marketing workflows. You bring a practical, outcomes-oriented perspective to AI adoption.

B2B Experience. Familiarity with the nuances of a B2B go-to-market motion, ideally in a company with both enterprise/managed service and product-led or self-service channels. You understand how different buyer journeys require different operational infrastructure.

Dynata owns and manages a 60M+ member online community of consumers and professionals, globally. By engaging community members to exchange their personal data and opinions for valuable rewards, Dynata is the largest provider of first party consumer insights to leading Market Research agencies, consulting firms and corporate brands.

At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.

Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.

The base salary range for this position in is CAD $80K-$K/ yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.