Manager, Practice Marketing, Canada

Overview

Through focused and consistent marketing communication of value propositions and positioning for Gallagher’s benefits, HR and talent management consulting practices, you will support marketing strategies that foster business development and cross-solving efforts between all Benefits & HR practices (, Employee Benefits, Retirement, HR & Compensation Consulting, etc.) and other Gallagher divisions. You will work directly with Consulting Practice Leaders, Divisional and Enterprise Marketing Teams to deliver strategic, data-driven marketing programs that drive sales for these growing practices. Get ready to be a go-to strategic marketer who develops content and targeted campaigns to support lead generation! This position is also posted in French. To view the French version and apply: ID 2026-51826 How you'll make an impact Gallagher's Manager, Practice Marketing – Canada will analyze our current service/consulting offerings to develop marketing programs utilizing various types of deliverables to support new business development, accelerate opportunity velocity, and expand and retain existing business Responsibilities: Supporting marketing strategy for designated consulting practice areas or client solutions of the benefits and HR consulting division – including talent management services. Actively consults with consulting practice leadership as their go-to marketing lead, who leverages market intelligence, persona profiles and engagement data to determine practice thought leadership, sales and marketing strategies that will drive new lead generation, move opportunities through the sales pipeline quickly, and ensure retention of clients. Coordinates consulting practice marketing programs including an editorial calendar (webinars, whitepapers, conference speaking submission deadlines and engagements, client seminars, etc.), omnichannel promotional plans, supporting collateral development and delivery. Owns project plans, timing and budgeting. Drives and champions value proposition and positioning for consulting practices, solutions and expertise. Develops data-based lead generation programs in collaboration with Campaign Management and Marketing Automation teams. Works with Campaign Management team to consistently review program performance, using data and insights to adjust tactics, improve program performance, target best-suited potential opportunities. Delivers program reporting and engagement data to propel sales follow up. Surface results to key stakeholders and leadership and utilize for annual and ongoing planning. Supports positioning and marketing of various client solutions and proprietary resources to competitively support Gallagher’s holistic consulting and data-driven approach to benefits and HR. Partners with in-house creative agency, Marketing Automation, Web and Social Media teams to integrate key messaging and positioning through all collateral materials and provide strategic direction empowering teams to develop copy for marketing communications deliverables including, email and web content, case studies, newsletters, brochures, and other materials as needed. Coordinates the approval process with internal and external partners for project deliverables. Supports strategy and planning for consulting practice tradeshow/conference participation. Partners with Divisional, Regional and Industry Vertical event teams as applicable on execution. About you Bilingual, English and French required. English is required for this role to communicate regularly with mostly English-speaking clients in other provinces and team members in other regions where English is the primary language Bachelor's degree in marketing communications or similar field. 5 or more years related experience. Growth marketing and content strategy experience. Excellent, customer-centric oral and written communication skills in English and French, with an emphasis on grammar, copywriting and proofreading. Skills & Experience: Experience in supporting developing and managing project plans and editorial calendars including speaking submissions, speaking engagements and content releases. Experience gathering details on market dynamics, client needs and technology, and using this knowledge to build compelling content that highlights the value of a service offering. Excellent time management and interpersonal skills. Personal Attributes: Positive personality. Analytical and creative thinker with an impeccable eye for detail and excellent problem solving skills. Highly motivated with a strong work ethic and the ability to operate independently with minimal supervision. Ability to accurately prioritize and productively manage multiple projects to meet deadlines. Ability to work and interact smoothly and effectively across multiple marketing channels and departments in a team-oriented environment. Compensation and benefits Chez Gallagher, nous croyons que soutenir nos collègues va bien au-delà du rôle lui-même. Pour plus d'informations, visitez nos avantages et bénéfices. Une rémunération compétitive Des programmes d'avantages sociaux complets conçus pour soutenir votre bien-être Des opportunités de développement de carrière et d'apprentissage continu Une culture collaborative axée sur les personnes avec un leadership accessible L'opportunité de réaliser un travail significatif avec une portée mondiale et un impact local Chez Gallagher, nous nous engageons à bâtir un milieu de travail inclusif et authentique. Si votre expérience passée ne correspond pas parfaitement, nous vous encourageons à rejoindre notre Communauté de Talents pour rester connecté à d'autres opportunités de carrière. Parfois, nous considérons les compétences transférables acquises dans des rôles précédents. Gallagher est un employeur pratiquant l'équité en matière d'emploi/action positive (Minorités/Femmes/Vétérans/Personnes handicapées).