Senior Manager, Virtual Financial Planning Sales

At Meridian, our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

You will lead a team of virtual Financial Planners who deliver holistic financial plans, provide investment advice, and drive mutual fund sales through a fully remote advisory model. This role ensures the team meets regulatory standards, achieves sales targets, and delivers an exceptional client experience aligned with organizational objectives in Wealth Distribution.

Leadership & Team Development

• Lead, coach, and mentor a team of virtual financial planners and advisor support roles to achieve sales, productivity, and compliance targets.
• Provide consistent and exceptional communication to the Service team, celebrating successes, identifying opportunities for improvement and awareness and sharing relevant information, job aids and training in a timely manner to equip the team to serve Members and prospects and to support each other.
• Conduct regular 1:1 coaching sessions, performance reviews, and skill development plans.
• Foster a culture of high performance, client‑centricity, and continuous improvement.
• Partner with People and Culture team to recruit and onboard top advisory talent and support individuals on your team.

Sales Management & Business Growth

• Drive mutual fund sales, financial planning adoption, and Member conversion through virtual channels.
• Set team targets, develop sales strategies, and monitor performance using data‑driven reporting.
• Collaborate with Marketing and Distribution teams to optimize lead flow, segmentation, and campaign effectiveness.
• Identify opportunities to improve digital sales processes, tools, and Member engagement models.

Financial Planning & Advice Oversight

• Ensure financial plans delivered by advisors are high‑quality, compliant, and tailored to client needs.
• Enhance planning frameworks, tools, and best practices to support advisor effectiveness.
• Monitor the mix of planning vs. advice‑only interactions and optimize capacity planning.

Compliance, Risk & Quality Assurance

• Maintain adherence to regulatory requirements (KYC, suitability, disclosure standards).
• Conduct regular quality audits of financial plans and advice delivery.
• Partner with Compliance and Risk teams to manage audit findings, mitigate risks, and ensure best practices.
• Ensure all compliance requirements are adhered to by using available resources and information appropriately, and by collaborating with appropriate partners and SMEs across the organization.

Stakeholder Management & Reporting

• Produce and/or review senior leadership reporting on sales performance, pipeline, productivity, client feedback, and capacity metrics.
• Engage cross‑functional partners to improve the end‑to‑end virtual advice experience.
• Support strategic initiatives in Wealth Distribution, including product launches, digital transformation, and experience enhancement.
• Utilize reporting to identify trends, analysis and make recommendations to senior leadership based on data.
• Lead and manage change initiatives, ensuring employees understand and support them.
• Work collaboratively with peers, wealth, business banking and retail delivery teams in sharing best practices and implementing campaign support or new business opportunities for our remote teams.

Member Excellence

• Ensure the team is effectively spotting opportunities that would improve Member financial wellbeing and utilize standard referral protocols.
• Improve delivery of best advice and sales with Members, as well as operational efficiency in all channels.
• Ensure staffing levels are appropriate for inbound, off‑phone and outbound business requirements.
• Ensure a seamless and consistent Member experience across all channels by supporting digital processes.

Qualifications

• 7+ years of experience in financial advisory, wealth management, or investment sales.
• 3–5+ years of leadership experience managing advisors or sales teams.
• University degree in Business Administration, Economics, or related field is required.
• Strong understanding of mutual funds, financial planning frameworks, and regulatory requirements.
• Mutual Fund License in current good standing.
• Strong financial service product & compliance knowledge.
• Demonstrated success in driving sales results through coaching and analytics.
• Skilled in digital sales tools, CRM systems, and virtual client engagement with extensive knowledge of CRM and banking systems.
• Proficiency in MS Office applications & AI tools such as Copilot.
• Exceptional interpersonal, written and verbal communication skills.
• Ability to problem‑solve and effectively manage in a fast‑paced, ever‑changing environment.
• Proven ability to create, analyze and story‑tell from reporting and analytics.

Salary

Salary Range: CAD $110,000 - $125,000

The role is hybrid. Offices located at 3780 Bloor St W, Etobicoke, and 75 Corporate Park Dr, St. Catharines. Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues, your leader, and your Members.

Equal Opportunity Statement

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

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