Senior Manager, Category Management MX DtC

Position Summary

The Senior Manager, Category Management, Direct to Consumer (MX), reporting to the Director of Commercial Sales, DtC, is the lead for the Mobile (MX) division and external customers. The incumbent is accountable for DtC revenue (Samsung Brand Stores, S.com/Apps), key customer strategies and category profitability. This role is key to aligning with the Mobile Business division product category goals and objectives, and to meeting market‑share growth targets. The incumbent is responsible for overseeing Mobile OMNI‑channel business, working closely to develop new sell‑out platform initiatives, leveraging marketing and media to increase customer loyalty, retention, and new acquisition/switching. This role has overall accountability to all channel sales—including consumer, EPP, B2B, Marketplace, ShopAPP, and stores—to ensure consistent execution, merchandising, and promotional planning that addresses key personalization and segmentation strategies. Specifically, the incumbent manages HHP and Accessory categories, ensuring flawless execution (GTM) across the various channels with a focus on product launches, seasonal moments, and key commercial events online and offline to develop a holistic customer journey. Meeting the customer where and when they want to experience the Samsung Brand, maximizing innovation, AI, and differentiation in the Canadian market.

Benefits

• Fantastic employee discount on all Samsung products
• Competitive salary and performance‑based incentive plan for all levels
• Employer‑paid medical and dental coverage from day one
• Group RRSP plan that helps you save for the future
• Free on‑site gym
• Subsidized cafeteria, including free Starbucks coffee/latte machine
• Tuition reimbursement and access to Samsung U for 24/7 online learning
• Employee referral program
• Virtual pet care
• Additional well‑being days

Sales Strategy & Planning

• Customer‑first focus: meeting the needs of the customer where and when they want to shop and experience the brand
• Integrates product, price, promotions and the buying journey seamlessly for the customer
• Maximizes data and insights enabling targeted promotions, offers and effective sell‑out programs
• Innovation and continuous improvement strategies to improve customer needs and respond to market dynamics
• Commercial planning for overall Mobile category, specifically HHP & Wearables for DtC division
• Align overall marketing funding for Mobile, with key targets for revenue and new innovations across all channels
• Manage assortment strategy across all channels, understanding differentiation strategies and key products
• Develop and support short‑term and long‑term strategies and promotion plans to maximize DtC
• Ensure all communications are compliant from an IP, legal and product perspective
• Perform QA on all online product and offer launches
• SECA product lifecycle management and EOL plan
• Collaborate with performance marketing, strategy & planning, operations, customer experience, finance, legal and division sales teams to build tactical product and promotion plans
• Analyze and manage P&L impact of promotions and apply to future planning for profitable long‑term growth
• Work with each division’s PM team and leaders to align overall strategy and objectives
• Data management and reporting on daily, weekly and monthly sales insights
• Develop monthly sales forecast by working with different account managers and SCMs
• Create ad‑hoc and regular reports to senior leadership on key plans and results (product launch, key promotions, major holidays)
• Monitor and analyze sales trend, traffic, conversion, SWOT, ROI, and areas of improvement, and report on a regular basis

Sales Initiatives

• Generate creative and unique promotion & offer tactics based on market research and competitive analytics
• Gather all information and requirements regarding all sales initiatives (e.g., product launch, promotion, key sell‑out platforms) and provide timely communications to operations & SCM teams
• Constantly assess current system and operational limitations and look for sales growth opportunities
• Constantly monitor site & store readiness and promotion executions to minimize potential customer escalations and negative sales impact
• Define Direct to Consumer sales target for the division and share with sales division’s PM team and leaders to identify additional opportunities
• Obtain alignments and internal approvals on key activities & processes with all related divisions (sales divisions, finance, service)
• Lead internal projects, tracking, reporting and weekly meetings
• Manage sales program activities across eCom, Stores, Marcom, Sales, and PM
• Work with the marketing and legal teams to develop creatives and legal terms & conditions for online offers and promotions of sales divisions

Partner Management

• Manage business relationships with external partners (eCommerce resellers, distributors, payment providers, marketplace and direct customers)
• Work with external partners to develop sales strategy and promotion plans (e.g., financing, trade‑in, CPO) to meet various consumer needs and provide relevant benefits
• Develop account‑specific sales and marketing plans with partners to drive business
• Conduct regular business reviews with partners to improve visibility to critical KPIs and co‑develop solutions to drive operational success
• Collaborate with internal teams such as legal, Marcom and finance to develop contracts, communication materials, and reconcile marketplace sales/returns

Requirements

• Education: Associate’s degree in Marketing, Business or related field from an accredited college or university, or equivalent experience in consumer electronics industry
• Knowledge: Demonstrated people‑management skills; expert in Excel, Word, PowerPoint and proficiency with online analytical processing (e.g., Omniture & Google Analytics); strong analytical & persuasion skills; exceptional organizational & planning skills with a sense of curiosity and urgency; highly developed communication & interpersonal skills; self‑motivated and able to work with limited supervision; proven ability to function effectively in a team environment; ability to travel overseas
• Experience: 8–10 years in OMNI, eCommerce & marketplace, strategy & planning, product management; thorough understanding of product and promotion cycles; experience working with brand stores, eCommerce, B2B and marketplace; experience with digital performance marketing would be an asset

Salary and Benefits

The salary range for this role is expected to be between $120,000 to $165,000 and reflects base salary only. Actual pay will be determined based on a number of factors and may vary depending on job‑related knowledge, competencies, qualifications, relevant skills and experience. The total rewards package for a regular full‑time employee may include a variable incentive, savings matching (RRSP/TFSA/NRSP), extended health and dental benefits with spending accounts, wellness and well‑being benefits, development opportunities, and other employee perks.

Equal Opportunity Employment

Samsung is an equal employment opportunity employer.

Accommodation

Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

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