Senior Marketing Analyst

Location: St. Catharine's or Toronto, ON (Hybrid; minimum 1 day per week in office)

Language: Excellent written and verbal English communication skills

Duration: 18-month contract with potential to extend

Background Check Requirement: Criminal and credit background check, references, and education verification required

About the Opportunity

Are you passionate about turning data into meaningful business insights? We are partnering with a well-established financial services organization to find a Senior Marketing Analyst who will play a key role in shaping marketing strategy through advanced analytics, audience segmentation, campaign performance measurement, and data-driven decision making.

In this collaborative role, you will work closely with marketing, analytics, technology, sales, and business stakeholders to deliver actionable insights that improve campaign performance, enhance the customer experience, and support strategic business growth. This is an exciting opportunity for someone who enjoys solving complex problems, embracing innovation, and leveraging AI and automation to improve processes.

What’s In It for You

Join a collaborative and forward-thinking team that values innovation, curiosity, and continuous improvement. You'll have the opportunity to work alongside experienced professionals, contribute to meaningful business initiatives and large-scale projects, and expand your expertise in advanced analytics, marketing technology, and automation while enjoying the flexibility of a hybrid work environment.

Your Responsibilities

• You’ll measure and evaluate the effectiveness of marketing initiatives across digital, email, social, paid, organic, and brand channels while delivering actionable recommendations.
• You’ll develop dashboards, reports, predictive models, and business insights that support strategic marketing decisions and organizational goals.
• You’ll lead audience segmentation, campaign deployment, and marketing performance analysis using platforms such as Dynamics 365, Soapbox, Google, Meta, and other marketing technologies.
• You’ll collaborate with cross-functional teams to improve data quality, marketing attribution, CRM capabilities, and reporting processes while supporting AI and automation initiatives.
• You’ll conduct A/B testing, customer analysis, and market research to identify growth opportunities and enhance campaign performance.
• You’ll ensure marketing communications meet data quality standards and comply with applicable privacy and regulatory requirements.

Skills and Qualifications

• 3-5+ years of experience in an analytics-focused role.
• Degree or diploma in Mathematics, Statistics, Computer Science, or a related discipline.
• Advanced SQL and PySpark experience within a Microsoft Fabric environment, with proficiency in Excel, Power BI, SAS, and Google Analytics required.
• Hands‑on experience with marketing platforms including Dynamics 365, Google, Meta, Soapbox, and customer segmentation tools.
• Experience using Python, R, VBA, or similar scripting languages for automation is considered a strong asset.
• Strong analytical, presentation, and stakeholder management skills with the ability to translate complex data into clear business recommendations.
• Demonstrated ability to manage multiple priorities, build cross‑functional relationships, mentor colleagues, and embrace AI‑enabled technologies to improve efficiency.

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