Product Marketing Manager, Informed Design

Position Overview

As a Product Marketing Manager, you’ll own defined areas of go-to-market strategy and execution for Informed Design. You’ll translate product and business priorities into clear messaging, launch plans, enablement, customer education, and adoption programs.

This role blends strategic thinking with hands-on execution. You’ll be expected to shape messaging and go-to-market plans while also creating the assets needed to bring them to life, from blogs, webinars, and video scripts to demo narratives, customer stories, landing pages, and sales enablement materials.

You’ll work closely with Product, Adoption, Sales, Customer Success, and Marketing teams to translate complex workflows into clear customer value. As part of Autodesk’s Incubation organization, Informed Design operates in a fast-evolving environment where priorities can shift quickly. Success requires comfort with ambiguity, strong cross-functional alignment, and the ability to move from planning to execution.

Responsibilities

• Develop positioning, messaging frameworks, value narratives, and launch plans for assigned product areas. Support cross-functional alignment for quarterly releases and tiered product updates

• Develop and manage webinars, newsletters, in-product communications, onboarding materials, and campaign assets that help customers understand, adopt, and realize value from Informed Design

• Create a high volume of customer-facing and internal assets, including messaging briefs, demo scripts, presentations, landing pages, blogs, webinars, video scripts, customer stories, enablement materials, and product narratives that translate technical workflows into clear customer value

• Gather and synthesize customer feedback, competitive signals, market trends, and usage data to inform messaging, launch priorities, adoption programs, and product direction

• Develop practical enablement materials that help Sales, Customer Success, Adoption, and partner teams explain Informed Design, identify relevant use cases, and communicate value clearly

• Work closely with Product, Engineering, Design, Sales, Customer Success, Adoption, and Marketing teams to ensure alignment across messaging, launch execution, customer education, and field readiness

• Contribute to the strategy and preparation for Autodesk and industry events, including demo narratives, booth presence, customer-facing materials, and session content

• Partner with the Product Marketing team to improve templates, content libraries, launch processes, and repeatable ways of working as the function scales

Minimum Qualifications

• 4+ years of relevant experience in product marketing, technical marketing, solutions marketing, or a related B2B SaaS role. Experience with design, engineering, construction, manufacturing, or other technical workflow tools is an asset

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience

• Experience developing positioning, messaging, launch plans, customer-facing content, and sales enablement for technical products or complex workflows

• Proven ability to lead product or feature launches, manage complex cross-functional projects, and drive work from planning through execution

• Ability to clearly articulate the value of technical products to customers, sellers, and internal stakeholders

• Experience marketing to technical audiences and tailoring messages for different personas, use cases, and stages of the customer journey

• Comfort working with Product, Sales, Customer Success, Adoption, Marketing, and other stakeholders in complex cross-functional processes

• Strong product and technical curiosity that translates into clear packaging, positioning, messaging, and customer education

• Demonstrated quantitative analytical skills for analyzing campaign performance, lifecycle metrics, customer feedback, and product usage signals to make data-driven recommendations

• Exceptional writing, storytelling, and communication skills

• Familiarity with AI productivity tools and workflows that support research, content development, and operational efficiency is an asset

• Strong ownership mindset, with a track record of executing reliably, adapting quickly, and delivering impact

#LI-EP-1

Plus d'information/ Learn More À propos d’Autodesk/ About Autodesk Bienvenue chez Autodesk ! Nos logiciels créent chaque jour des choses extraordinaires : des bâtiments les plus écologiques aux voitures les plus propres, en passant par les usines les plus intelligentes et les films à succès. Nous aidons les innovateurs à concrétiser leurs idées, transformant non seulement la façon dont les choses sont fabriquées, mais aussi ce qui peut l’être. Nous sommes très fiers de notre culture chez Autodesk ; elle est au cœur de tout ce que nous faisons. Notre culture guide notre façon de travailler et de nous comporter les uns envers les autres, influence nos interactions avec nos clients et nos partenaires, et définit notre image au monde. En tant qu’Autodeskien, vous pouvez accomplir un travail significatif qui contribue à bâtir un monde meilleur, conçu et réalisé pour tous. Prêt à façonner le monde et votre avenir ? Rejoignez-nous !Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!Transparence salariale / Salary transparencyLe salaire est l'un des éléments du programme de rémunération concurrentiel d'Autodesk. Pour les postes basés au Canada, nous offrons un salaire de base entre $87,364 et $128,134. Le salaire est déterminé selon l'expérience professionnelle et l'emplacement du candidat(e). En plus du salaire de base, notre programme de rémunération peut inclure une prime annuelle, des commissions pour les postes de ventes, des attributions d'actions et un ensemble complet d'avantages sociaux. Salary is one part of Autodesk’s competitive compensation package. For Canada based roles, we expect a starting base salary between $87,364 and $128,134. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
appurtenance / BelongingNous sommes fiers de cultiver une culture d’appartenance où chacun peut s’épanouir. Pour en savoir plus, cliquez ici:We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: Êtes-vous un sous-traitant ou un consultant existant d’Autodesk ?Are you an existing contractor or consultant with Autodesk? Veuillez rechercher des emplois vacants et postuler à l’interne (pas sur ce site externe).Please search for open jobs and apply internally (not on this external site).