Senior Analyst, Search

Overview

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; numerous provincial, national, and global awards; as well as multiple national Agency of the Year awards. Touché! has refused to become a "big company", choosing instead to be a "big start‑up". Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team. Touché! is the strength of a network and the agility of a start‑up.

Responsibilities

• Execute and manage paid search campaigns across Google Ads, SA360, and Microsoft Ads, ensuring accurate setup of budgets, targets, ad copy, and campaign parameters.
• Monitor daily and monthly campaign pacing and budget delivery, both within platforms and using external tools—flagging issues and adjusting spend to stay on track.
• Perform ongoing campaign optimizations including bid management, keyword refinement, audience adjustments, and Quality Score improvements.
• Communicate regularly with strategy and media planning teams to align on KPIs, share performance updates, and translate activation data into actionable insights.
• Coordinate with media planning on budget tracking and reconciliation, maintaining accurate records in planning tools.
• Support the development of mid- and post-campaign performance reports with clear takeaways and optimization recommendations.
• Develop digital media strategies and support execution of media plans to achieve established KPIs.
• Supervise campaign upload and verify all campaign parameters on platforms (budgets, dates, targeting).
• Work with cross‑functional SBU teams to ensure reporting and data accuracy across Datorama/DOMO.
• Support finance reconciliation in collaboration with the Media Coordinator.
• Coordinate the implementation of website tracking and tagging in partnership with relevant teams.

Qualifications

• 2 years of hands‑on paid search experience, ideally in an agency setting.
• Demonstrated working knowledge of Google Ads and Microsoft Ads, with exposure to or eagerness to develop skills in SA360.
• Comfort managing campaign budgets and pacing both in‑platform and using external trackers or tools.
• Strong communication and collaboration skills – you can clearly relay performance data and coordinate with strategy, planning, and finance teams.
• An analytical mindset with sharp attention to detail – you catch discrepancies before they become problems.
• A solid grasp of digital media fundamentals including SEM, Display, Programmatic, Social, and Shopping models.
• Experience with or exposure to Prisma, Datorama/DOMO, Google Analytics, or third‑party ad servers (not a must).
• High proficiency in MS Office Suite, particularly Excel and PowerPoint.
• A bachelor’s degree in Marketing, Communications, or a related discipline.
• Excellent command of the English language (written and verbal).
• Eagerness to learn – you ask questions, embrace feedback, and actively seek to grow.
• The ability to manage competing deadlines with composure in a fast‑paced environment.

Benefits

• Full complement of health benefits.
• Gift Days (extra time‑off for all long weekends).
• Team building gatherings – Touché! throws great events and treats its staff well for their hard work.
• Rewards & Recognition program.
• Social Committee and Health & Wellness monthly events.
• Free breakfast, snacks, specialty coffees, and much more.

Compensation

Toronto: CAD 45,000.00 – CAD 55,000.00.

Work Location Policy

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Legal Notice

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Recruitment Privacy Notice: https://www.omc.com/privacy-notice/.

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