Senior Paid Media Specialist

Job Description

Onni Group is a real estate development, construction, and property management company with hotels and restaurants across North America and Italy (Hospitality), and condo sales and rental properties across Canada (Residential). We’re looking for a Senior Paid Media Specialist to run paid social campaigns primarily for Hospitality (approximately 70% of the role), with the remaining 30% supporting our Residential brands. This role reports to the VP, Residential & Hospitality Sales, and works day‑to‑day under the direct guidance of the Digital Marketing Manager for Hospitality and the Digital Marketing Manager for Residential, taking direction and priorities from each manager for their respective brands. The successful candidate will function as a dedicated extension of both marketing teams, owning execution across paid social, SEO, reporting, and AI‑integrated workflows.

Perks & Benefits

• Comprehensive Benefits Package that provides extended health care, dental care, vision care, life insurance and critical illness.
• Continuous learning opportunities with an annual educational allowance.
• Generous referral program ranging from $500-$2,500 depending on business need.
• Regular consistent team‑building activities and events.
• Discounts to local amenities and vendors.
• Discounted hotel stays in multiple locations through our Hospitality offerings.

What Will You Do?

• Execute paid social campaigns across Meta, Instagram, TikTok, LinkedIn, Pinterest, and other platforms, in line with strategy and direction provided by the Digital Marketing Managers for Hospitality and Residential.
• Manage campaign budgets, bidding strategies, and audience targeting to meet performance and conversion goals with a focus on lead generation and sales for Residential, and bookings and revenue for Hospitality.
• Design and execute A/B tests across creative, audiences, and placements; compile results and present findings and recommendations.
• Monitor campaign performance daily and proactively identify optimization opportunities.
• Implement and maintain conversion tracking across all platforms, including Google Tag Manager (GTM) configuration, platform‑specific pixels, and conversion event setup.
• Leverage AI tools throughout the campaign lifecycle, including campaign setup, audience building, creative review, reporting, and SEO audits, and actively build reusable AI‑assisted frameworks and workflows to improve efficiency and consistency.
• Assist with SEO audits across Hospitality and Residential websites; implement approved improvements and maintain ongoing site health monitoring.
• Research and evaluate emerging paid social platforms, AI tools, and digital marketing trends; bring relevant opportunities.
• Collaborate with Marketing teams to brief ad assets and provide performance‑based feedback.
• Prepare and maintain regular performance reports for both business lines, with clear insights and recommendations.
• Assist with website performance reporting and contribute to existing Looker dashboards, helping maintain accurate, up‑to‑date visibility across key digital metrics.
• Support the Digital Marketing Managers with additional tasks and ad‑hoc requests as they arise, contributing to the broader goals of each marketing team.
• Manage time and priorities effectively across brands, escalating issues proactively to the relevant Digital Marketing Manager.

What You Bring

• 6+ years of hands‑on media buying experience in paid social.
• Strong working knowledge of Meta Ads Manager, and other platforms (TikTok, LinkedIn, Pinterest, etc.).
• Experience setting up conversion tracking with Google Tag Manager (GTM) and platform tags.
• Comfortable running SEO audits and basic fixes.
• Experience with Google Analytics (GA4), Looker, and building reports and dashboards.
• Regular, hands‑on use of AI tools (Claude, ChatGPT, or similar) in your day‑to‑day work.
• Post‑secondary education in Digital Marketing, E‑Commerce, or related field.
• Strong communicator who works well with multiple stakeholders.
• Agency experience is an asset.

Salary Range

$70,000 to $80,000 CAD Per Year

About the Company

For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

AI Use

This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws. All AI‑generated or AI‑assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI‑generated content as solely their own original work.

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