Talent.com
Talencore
Paid Media SpecialistTalencore • Toronto, ON, ca
Paid Media Specialist

Paid Media Specialist

Talencore • Toronto, ON, ca
19 days ago
Job type
  • Part-time
Job description
Job Description

This is a remote position.

Our client, a commercial security solutions company located in Markham, Ontario, is looking for a Paid Media Specialist to plan, execute, and optimize B2B demand generation campaigns across Google Ads, LinkedIn Ads, and Meta Ads. The successful candidate understands the complete customer journey and recommends how to allocate budget across platforms to generate the highest number of qualified sales opportunities.

Employment Type: Part-Time Contract
Location: Remote, but must be physically located in Canada or the US
Work Schedule: Up to 20 hours per month


What You'll Do

Campaign Strategy & Management
  • Plan, build, launch, and manage Google Ads, LinkedIn Ads, and Meta Ads campaigns.
  • Recommend monthly budget allocation based on campaign performance.
  • Develop full-funnel campaign strategies for awareness, consideration, remarketing, and lead generation.
  • Continuously identify new campaign opportunities and audience strategies.
Campaign Optimization
  • Monitor campaign performance daily and optimize bids, audiences, creatives, and budgets.
  • Perform A/B testing on ads, landing pages, audiences, and CTAs.
  • Improve lead quality while reducing cost per qualified lead.
Tracking & Analytics
  • Set up and maintain conversion tracking using GA4, Google Tag Manager, and advertising platforms.
  • Ensure campaign attribution is accurate.
  • Analyze campaign performance and provide actionable recommendations.
Collaboration
  • Work closely with the marketing lead, marketing lead to launch campaigns.
  • Recommend improvements to landing pages and conversion paths.
  • Coordinate campaigns with email marketing and organic marketing initiatives.
Reporting
  • Provide monthly reports covering spend, leads, CPL, conversion rates, ROAS (where applicable), campaign insights, and recommendations

Requirements

Platforms & Tools
  • Google Ads
  • LinkedIn Campaign Manager
  • Meta Ads Manager
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio

What We’re Looking For
  • Experience managing B2B paid media campaigns in security, telecommunications, or technology industries.
  • Strong understanding of Google Search, LinkedIn, and Meta advertising.
  • Experience with conversion tracking and analytics.
  • Ability to optimize campaigns based on performance data.
  • Strong communication and reporting skills.

Expectations
We are not looking for someone who simply manages Google Ads.

We want a Paid Media Specialist who understands B2B demand generation and continuously recommends where our advertising budget should be invested to maximize qualified opportunities. Budget allocation should be reviewed regularly based on results rather than remaining fixed.

Before You Apply
As part of the interview process, we'll ask you to showcase examples of projects you've personally worked on that are relevant to this role.

Please be prepared to briefly describe:
  • Your role in each project
  • The results achieved (where applicable)
  • Any relevant links or examples of your work (if available)
Relevant certifications are a plus, but they're not required.

------------------------

At Talencore, we stand against racism and discriminatory practices. We stand against violence.

We proudly support and partner with organizations that lift people up so everyone can succeed and thrive, and honour our candidates' experiences, perspectives and unique identity.

We are committed to continuing to make diversity, equity, and inclusion part of everything we do – from how we work with our talented candidates to how we support our clients in building their diverse workforce.


Requirements
• Experience managing B2B paid media campaigns. • Strong understanding of Google Search, LinkedIn, and Meta advertising. • Experience with conversion tracking and analytics. • Ability to optimize campaigns based on performance data. • Strong communication and reporting skills.
Create a job alert for this search

Paid Media Specialist • Toronto, ON, ca

Similar jobs

Paid Media Specialist (Meta Focus)

Acorn Strategy | Shopify Plus PartnersToronto, ON, CA
Full-time

Shopify merchants through data-driven and high-impact online advertising.Shopify to deliver advanced solutions for fast-growing brands.Our expertise in e-commerce, particularly within the Shopify e... Show more

 • Promoted

Digital Media Specialist

DACToronto, ON, CA
Full-time

Move Your Career Forward with DAC as a Digital Media Specialist.We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results.With expertise spanning SEO, ... Show more

 • Promoted

Senior Media Planning Specialist

Publicis Groupe Holdings B.VToronto
Full-time

Zenith seeks a Senior Media Planning Specialist to support the development of strategic media initiatives.Focus on market data analysis and budget optimization to create effective advertising campa... Show more

 • Promoted

Manager, Media

DAC Grouptoronto, on, Canada
Full-time

Manager, MediaApplylocations: Toronto, ONtime type: Full timeposted on: Posted 4 Days Agojob requisition id: JR1641**Move Your Career Forward with DAC as a Manager, Media****Who We Are**We ... Show more

 • Promoted

Paid Media Marketing Manager

LTF DigitalToronto, ON, CA
Full-time

This range is provided by LTF Digital.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.LTF Digital is a leading digital marketing agency speciali... Show more

 • Promoted

Media Planning Specialist for Client Campaigns

WPP MediaToronto, ON, CA
Full-time

Shape client media strategies as a Media Planning Specialist.Focus on data analysis and the execution of integrated media plans, ensuring successful campaign delivery across various platforms.As a ... Show more

 • Promoted

Heart & Stroke Media Management Expert

JobtailorToronto, ON, CA
Full-time

Drive media excellence at Heart & Stroke as a Media Management Expert.Foster innovative strategies that promote better health outcomes through effective media campaigns.This role at Heart & Stroke ... Show more

 • Promoted

Paid Media Buyer - Social & Search

Brighter ClickToronto, ON, CA
Full-time

Brighter Click is a performance-driven creative and paid social agency helping fast‑scaling brands grow through strategic media buying, creative testing, and proprietary analytics.We’re hiring a Me... Show more

 • Promoted

Paid Media Specialist

Creative CircleToronto, ON, CA
Full-time

This role is ideal for a hands‑on marketer who excels at campaign management, audience strategy, testing, measurement, and performance growth.Lead paid social strategy and execution, primarily acro... Show more

 • Promoted

Media Coordinator (Contract)

Kingstar-Media-2Toronto, ON, CA
Full-time

Toronto, ON (hybrid work model).Canada’s fastest growing full-service Performance Marketing Agency, located in Toronto’s historic Distillery District, is looking to fill a full time, contract, Medi... Show more

 • Promoted

Paid Media Specialist for SaaS Clients

DirectiveToronto, ON, CA
Full-time

Join Directive Consulting as a Paid Media Specialist, focusing on dynamic marketing strategies for SaaS and tech enterprises.Perfect your skills in a remote setting while driving client results.In ... Show more

 • Promoted

Remote Paid Media Specialist — Drive ROI & Conversions

AYRToronto, ON, CA
Remote
Full-time

A leading digital marketing agency is seeking an experienced Paid Media Specialist to manage PPC campaigns and optimize advertising strategies.The ideal candidate has at least 2 years of experience... Show more

 • Promoted

Digital Media Specialist

100 DAC Group / Canada Ltd.Toronto, ON, CA
Full-time

Move Your Career Forward with DAC as a Digital Media Specialist.We are DAC—a global full‑funnel performance media agency dedicated to delivering transformative results.With expertise spanning SEO, ... Show more

 • Promoted

Digital Paid Media Specialist

t2ó | North AmericaToronto, ON, CA
Full-time

Be among the first 25 applicants.Direct message the job poster from t2ó | North America.Normal office hours are Monday through Thursday 8.Minimum 5-7 years in paid social acquisition.We’re on the h... Show more

 • Promoted

Senior Specialist, Paid Media

IFG International Financial Group LtdToronto, Ontario, Canada
Temporary

Our client, a large enterprise financial organization, is seeking a Senior Specialist, Paid Media for a 12 months Contract opportunity within their Digital Paid Media team.This is a hybrid role bas... Show more

 • Promoted

Digital Media Specialist

SubstanceToronto, ON, CA
Full-time

As part of Group 219— the collaborative network behind Church+State and Substance—the Digital Media Specialist is a hybrid media and project management role based in the C+S Toronto office.You will... Show more

 • Promoted

Senior Paid Media Specialist: Social & Beyond

Edelman DXIToronto, ON, CA
Full-time

A leading communications firm in Toronto is seeking a Senior Associate, Paid Media to support the management of clients' paid media activities.Candidates should have over 3 years of experience in p... Show more

 • Promoted

DSP Media Specialist

FlywheelToronto, ON, CA
Full-time

Direct message the job poster from Flywheel.Senior Talent Acquisition Specialist @ Flywheel.Flywheel's suite of digital commerce solutions accelerates growth across major digital marketplaces for l... Show more

 • Promoted

Media Buyer // Paid Media Specialist

Chiro JumpToronto, ON, CA
Full-time

ROLE: Media Buyer // Paid Media Specialist.QBqem_kWvYqTbp_aWSLKB1P280DbwwwBFfh6gUv8wc/edit?usp=sharing.TO APPLY TO THIS JOB, PLEASE FILL OUT THE APPLICATION FORM HERE:.If you’re looking for a compa... Show more

 • Promoted

Digital Media Specialist

DAC Group / Canada Ltd.Toronto, ON, CA
Full-time

Move Your Career Forward with DAC as a Digital Media SpecialistWho We AreWe are DAC—a global full-funnel performance media agency dedicated to delivering transformative results.With expertise spann... Show more