Marketing Coordinator

About Queen's University

Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

Come work with us!

Applicant Guidance & Information

At Queen's, we are committed to helping people achieve their best. Whether you are beginning your career at Queen's or seeking your next opportunity, we are here to support you. Visit our Applicant Resources for guidance on applying, showcasing your skills and experience, and preparing for interviews.

Disclaimer: As part of the application process at Queen's University, our recruitment system uses Artificial Intelligence (AI), as defined under the Ontario Employment Standards Act, to ask job-related questions and confirm eligibility for hire. All final hiring decisions are made using non-AI related processes.

Job Summary

A Brief Overview

Reporting to the Manager, Marketing, this position sits within the Marketing and Communications team at Smith School of Business, and supports recruitment marketing across Smith's graduate and professional programs and non-degree Executive Education. The Marketing Coordinator works alongside designers,
developers, recruitment & admissions staff and agency partners to execute strategies aimed at achieving recruiting targets and brand promotion goals. This role maintains analytics and will report on progress toward recruitment goals and to share marketing updates, insights, and recommendations.

This position creates and implements recruitment campaigns for the unit's programs, teams and/or events. This position coordinates appropriate messaging and design for various media, and writes, edits, and collects engaging content for the website and other digital communications. This position also tracks digital content and analyzes social media presence to improve search optimization.

Job Description

What you will do

• Creates and implements recruitment campaigns for the unit's programs, teams and/or events.

• Coordinates appropriate messaging and design for various media, and prepares and releases according to schedule.

• Writes, edits, and collects engaging content for the website, digital communications, social media, and other online marketing channels.

• Tracks digital content and analyzes social media presence to improve search optimization. Identifies performance measures, new trends, or media platforms and implements approaches.

• Analyzes campaign reports and adjusts digital marketing communications accordingly.

• Organizes and coordinates photography and video for special events and marketing purposes.

• Monitors spending for digital campaigns.

• Other duties as required in support of the department and/or unit.

Required Education

• Three-year Community College Diploma or Three-Year Bachelor Degree, or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.

Required Experience

• More than 2 years and up to and including 3 years of experience.
• Experience developing and managing marketing plans considered an asset.

• Experience in data, trend analysis and reporting considered an asset.

Consideration may be given to an equivalent combination of education and experience.

Job Knowledge and Requirements

• Practical and applied knowledge of specialized methods and processes that are typically acquired through a combination of technical or academic qualification and/or work experience.

• Provide consultation and advice on non-straightforward and/or complex issues.
  

• Interaction with others typically requires interpersonal skills and the ability to understand and influence.

• Adapt messages to meet the needs of the intended audience.
  

• Build relationships, trust and credibility.
  

• Manage own work and may train and review the work of casual employees, work study students and/or volunteers, to see commitments through to completion.

• Contribute to setting work priorities and direction, supporting the team in achieving goals and objectives.

• Participate in project team meetings and develop individual project plans.

• Lead procedural or technological change within a unit.

• Identify new problems and seek information and input to fully understand the cause of problems.

• Identify opportunities to improve the effectiveness and efficiency of work processes.

• Draw logical conclusions and provides opinions and recommendations.

• Research equity, diversity, accessibility and inclusion resources and best practices relevant to the job and unit operations in order to inform evidence-based planning.

• Commitment to principles of equity, diversity, accessibility, inclusion, Indigenization and human rights for equity deserving groups.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queen's is strongly committed to employment equity, diversity, and inclusion in the workplace and encourages applications from Black, racialized persons, Indigenous people, women, persons with disabilities, and 2SLGBTQI+ persons. In accordance with Canadian Immigration requirements, priority will be given to those who are legally eligible to work in Canada.

The University provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code, including those with disabilities.