Regional Sales Director - SecureDrive, BC

The Organization

LGM is a national leader in providing warranty, finance and insurance services to the Canadian automotive industry. Since 1998, LGM has partnered with leading automotive manufacturers and dealerships across Canada to deliver award-winning F&I solutions. Dealer partnerships are complemented with the strong backing and support of their automotive manufacturing brands, which include BMW/MINI, Kia, Mazda, Volvo, Jaguar/Land Rover, Mitsubishi Motors, Polestar and Motorrad.

The Job

The Regional Sales Director, SecureDrive (RSD-SD) is fully accountable for growing the active and selling dealer base in their region and ensuring the successful achievement of year-over-year growth through SecureDrive contract count. This is the focus of the role — expanding the network of active dealers, driving contract count, and delivering on targets without exception.

The RSD leads by driving disciplined execution through their Dealer Development Managers (DDMs), setting clear expectations, and holding the team accountable for results. This leader enforces process adherence, ensures complete focus on target achievement, and takes swift corrective action when performance lags.

Success in this role is measured by tangible outcomes: vnew dealer signings, growth in active/selling dealer count, and consistent delivery of contract sales targets year-over-year. The RSD builds and maintains strong dealer relationships, but always with the primary objective of converting activity into results and hitting LGM’s financial objectives.

Bottom line: The RSD’s job is to grow the SecureDrive dealer base and contract count through disciplined leadership and unwavering focus on achieving targets in the BC and AB markets.

Key Responsibilities

• New Business Development: Regularly visit dealerships across your region to establish new SecureDrive business relationships, fostering growth opportunities for the company.

• Dealer Group Business Development: Collaborating closely with our OEM DDMs to expand the SecureDrive business within the dealer group.

• Team Leadership and Development: Coach, lead, and evaluate SecureDrive Dealer Development Managers fostering a culture of continuous improvement and collaboration with a goal to grow the resources according to the business needs

• Relationship Maintenance: Conduct visits to existing dealerships alongside your DDMs to nurture and sustain business relationships, ensuring long-term partnerships and client satisfaction.

• Dealership-wide Productivity and Sales Enhancement: Collaborate with dealerships to improve overall productivity and sales performance, implementing strategies to maximize revenue generation across all departments.

• Dealer Staff Product Training and Support: Provide dealer staff with comprehensive product training and ongoing support to enhance their sales skills, product knowledge, and customer engagement, ultimately driving sales by using the different tools and systems available.

• Regular Business Review Management with Key Accounts: Conduct regular business reviews with key accounts, facilitating productive discussions and strategic planning to drive mutual growth and success.

• Participate Actively in LGM and Sales Team Initiatives: Contribute expertise, drive collective efforts, and enhance products to achieve common goals.

LGM's Core Leadership Competencies

• Self-Management - Leads the organization in emotional control, agility and influence through expressing a wide spectrum of emotions to suit the environment they are within, to build commitment and buy-in to new ideas and concepts, and to generate motivation for action. Works effectively throughout all emotional environments and utilizes emotional intelligence to lead a positive outcome despite the starting position.

• Results Focused - Is competitive and takes risks in growing the organization's profitability, finds creative ways to measure and monitor intangible outcomes to achieve overarching strategic goals, and proactively shapes the customer value proposition based upon deep awareness of customer desires. Creates a high-performance culture throughout the organization with imbedded urgency to achieve results while preserving core values and high enthusiasm from the employees.

• Effective Communicator - Architects effective communications processes and tools throughout the organization to drive a culture of free flowing, timely and accurate information and communication throughout the organization. Effectively anchors change through powerful and broad communication strategies that utilize a multitude of communications tools and media best suited for the message or change initiative.

• Empowers and Coaches Others - Fosters an organizational culture of empowerment and coaching, ensuring role clarity and accountability for organizational objectives and initiatives. Identifies high potential leaders and creates new opportunities for them to develop, by allocating responsibilities based upon skills and learning orientation, articulating a vision that enables them to execute with their own creativity, providing liberal boundaries to aid in their personal growth.

• Collaboration and Influence - Fosters a high-performing culture where leaders work well together towards a common vision, while positively and respectfully challenging each other to do their best work. Creates high level, innovative partnerships that span the organization and reach beyond its walls to influence change or pursue strategic initiatives with global brands, organizations and external vendors, orchestrating partnerships that create reciprocally beneficial outcomes.

• Builds Teams - Architects the right teams and structures in the organization, utilizes cross- organizational teams where collaboration is needed, and balances team work and individual accountability to most effectively achieve organizational goals.

• Innovation and Change Leadership - Commits to new approaches ahead of emerging opportunities by tapping industry and market developments.

• Strategic Orientation - Anticipates and plans for future events and opportunities including competitive realities to create clarity in direction for how our vision is to be achieved.

• Resilience – Responds well to pressure and the demands of daily life. Has flexibility durability, strength and speed of recovery.

Required Skills and Experience

• Minimum of 5+ years of experience in sales, account management or a related role in the industry

• Proven track record of achieving sales targets and driving business growth

• Strong understanding of the automotive dealer network and industry dynamic

• Self-motivated with a strong drive for results

• Ability to analyse market trends to develop effective strategies.

• Proficient with MS Office suite of products.

What We Offer

• The compensation range for this position is $115,000 - 125,000 + commission + car allowance.
• Hybrid work model. This role will require travel throughout BC and AB.
• A competitive compensation package, including a comprehensive health benefits plan, Group RRSP, performance bonus, health and wellness benefits, and education sponsorship.
• Four paid days annually to "give back" to the community, along with your birthday off.
• A vehicle rebate program of up to $400 per month.

Required Skills


Required Experience