Director of Marketing & Communications

Rodeo FX is looking for a Director of Marketing and Communications to define structure and evolve the groups global strategy for branding marketing external communications and outreach.

In a creative technological and international environment this person will play a key role in Rodeo FXs positioning brand consistency the quality of its external communications and support for business priorities. They will help consolidate the strategic positioning of the marketing and communications function by making it even more proactive structured measurable and connected to the groups needs.

Leading a multidisciplinary team they will be responsible for clarifying priorities raising execution standards supporting team development and ensuring the consistency of initiatives across Rodeo FXs various sites markets and business lines.

This role is for a leader capable of combining strategic vision editorial sense understanding of digital platforms brand sensitivity and strong execution capacity in a creative fast-paced and constantly evolving context.

Main Responsibilities:

Strategy Brand and Positioning

• Define and lead the overall marketing and communications strategy for the Rodeo FX group in line with business objectives creative vision and growth priorities.
• Establish the services short medium and long-term objectives priorities and action plans.
• Develop and maintain a strong clear and consistent editorial line reflecting Rodeo FXs identity culture expertise and international ambition.
• Ensure brand consistency across communications platforms content events sales tools and external initiatives.
• Advise management and leadership teams on brand reputation communication and positioning issues.
• Contribute to positioning Rodeo FX as a creative studio of international caliber recognized for the quality of its projects its innovation its talent and its culture.

International Outreach External Communications and Public Relations

• Develop and execute external communications strategies aimed at strengthening Rodeo FXs notoriety reputation and influence in its key markets.
• Oversee public relations corporate announcements press releases media opportunities interviews and media coverage follow-up.
• Develop and maintain a relevant network of media outlets partners platforms institutions associations and key industry players.
• Ensure the quality and coherence of messages disseminated to clients partners talent media and international creative communities.
• Oversee Rodeo FXs participation in industry awards festivals events and recognitions notably VES BAFTA HPA Academy Awards Mercuriades or other relevant initiatives.
• Ensure the quality of application files presentations demos and content submitted to the various recognition bodies.

Digital Marketing Content and Innovation

• Oversee Rodeo FXs digital strategy including the website social platforms content campaigns and online visibility tools.
• Define a modern and high-performing approach to social media adapted to different platforms target audiences formats and emerging trends.
• Oversee the creation planning and distribution of brand-aligned content: projects behind-the-scenes talent culture innovations partnerships events and achievements.
• Ensure that digital platforms and communication tools remain current effective and aligned with the standards of an international creative company.
• Identify trends in marketing communications social media emerging technologies artificial intelligence and audience behavior to inform the services strategy.
• Encourage the relevant use of data digital tools automation and new technologies to improve the reach efficiency and impact of marketing initiatives.

Business Support Events and Partnerships

• Oversee the production of sales and promotional tools including demos corporate presentations client content biographies press kits case studies and other strategic support materials.
• Collaborate with the Advertising Business Development Production Talent Culture and executive teams to support commercial recruitment and outreach priorities.
• Ensure that communication and sales tools clearly reflect Rodeo FXs creative technical human and strategic value.
• Prioritize internal requests based on their impact urgency strategic alignment and the teams capacity.
• Oversee events related to Rodeo FXs external visibility including client events festivals conferences panels sponsorships partnerships and visibility initiatives.
• Identify speaking opportunities partnerships or events that can contribute to Rodeo FXs positioning.
• Accompany company spokespersons when required in preparing presentations biographies key messages or public interventions.

Internal Collaboration and Employer Brand

• Collaborate with the HR Talent Culture and executive teams to ensure consistency between the employer brand external corporate communications and Rodeo FXs outreach.
• Support the preparation of content messages or communication tools related to recruitment employer brand projects or corporate initiatives that impact Rodeo FXs brand or visibility.
• Contribute to clear coherent communication aligned with Rodeo FXs identity in support of the teams responsible for internal communications and Culture.

Team Leadership and Service Performance

• Lead mobilize and develop a multidisciplinary team in marketing communications content events design or other related expertise.
• Clarify roles responsibilities priorities and expectations to ensure fluid coherent execution aligned with the services objectives.
• Maintain team cohesion foster collaboration and create a positive structured and quality-oriented work environment.
• Rigorously manage team priorities balancing strategic needs internal demands deadlines capacity and expected impact.
• Provide regular feedback coaching and mentoring to support the performance development and autonomy of team members.
• Evaluate the current and future needs of the service in terms of skills structure tools processes and execution capacity.
• Implement performance indicators follow-ups and mechanisms to measure the impact quality and effectiveness of marketing and communications initiatives.
• Manage the services annual budget in collaboration with finance track expenses and ensure rigorous resource utilization.

Continuous Improvement and Evolution of the Function

• Maintain an up-to-date understanding of best practices in marketing communications public relations social media digital technologies artificial intelligence content and employer brand.
• Evolve the services methods to improve the quality speed consistency and impact of deliverables.
• Establish standards processes and tools allowing the team to operate at a high level of maturity and efficiency.
• Share learnings data trends and recommendations that can support decision-making and brand evolution.
• Contribute to making marketing and communications a strategic modern credible service recognized as a key partner of the organization.

Qualifications :

• 4 days a week in the office
• 10 years or more of experience in a senior role in marketing communications public relations brand or content ideally in visual effects animation entertainment advertising technologies video games or an international creative industry.
• Demonstrated experience in team management including work prioritization talent development performance management and maintaining strong team cohesion.
• Strong ability to define a strategic vision translate it into concrete action plans and ensure high-quality execution.
• Excellent understanding of digital marketing social media content platforms public relations and new technologies applied to communications.
• Strong sensitivity to brand storytelling editorial line corporate reputation and the experience of different target audiences.
• Ability to evolve in an international creative fast-paced and transforming environment.
• Excellent skills in communication influence collaboration and stakeholder management.
• Ability to advise management and leadership teams and contribute to strategic discussions with judgment clarity and discernment.
• Experience in managing budgets suppliers agencies partners or complex projects.
• Ability to manage multiple priorities simultaneously make decisions and stay the course in a demanding context.
• Experience in the development structuring or professionalization of a marketing and communications department.
• Fluency in French and English both oral and written.*
• Availability for occasional international travel.

Assets

• Experience in a VFX animation advertising production entertainment technology or international-caliber creative studio.
• Experience with marketing performance analysis tools social platforms CMS project management tools CRM or automation solutions.
• Understanding of the uses of artificial intelligence data and emerging technologies in a marketing or communications context.
• Experience in managing international campaigns brand launches website redesign content strategy or transformation of a marketing/communications department.
• Fluency in French and English both oral and written in order to collaborate with local and international teams and partners.*

* The person in this position will need to collaborate daily with our teams located outside of Quebec particularly in Los Angeles and Toronto where the working language is primarily English. They will also be called upon to communicate regularly with external non-French-speaking international stakeholders. Proficiency in English is therefore essential to ensure fluid and effective communication in an international work environment and to represent the creative and technical capabilities of Rodeo FX on a global scale.

Additional Information :

• Full-time Permanent Contract;
• 5 paid sick/personal days;
• 2 additional statutory holidays in the winter holidays;
• Group Insurance access to Dialogue online support and to an Employee Assistance Program (EAP);
• RRSP with employer contribution;
• Discounts on public transports several spas sports classes art center cafes furniture and several other local businesses.

Diversity : At Rodeo FX diversity is a core value. Were committed to creating an inclusive equitable workplace where different perspectives are embraced. Every team member brings unique insight that strengthens our creativity challenges our thinking and helps us deliver better work.

Rodeo FX may use AI-based tools to support certain steps of the recruitment process such as interview transcription or preliminary application analysis. These tools may be operated by third-party providers and data may be processed outside Quebec. These tools never replace human decision-making: all final hiring decisions are made by our recruitment team and hiring managers. To learn more about how we protect your personal information and your rights please consult our Privacy Policy.

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1