Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 2500 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.
We are doing this by:
Igniting a passion for learning that accelerates academic performance and success regardless of age.
Fostering a global community that broadens students' perspectives and develops their skills to make a difference on the world stage.
Providing cutting-edge technology for teachers to launch students into their future while giving parents transparency into their child's education.
And we need your help to take our expansion global! Our team is looking to bring on someone to support the growth of upcoming marketing initiatives. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities.
We're seeking a hands-on marketing campaign specialist who thrives on executing comprehensive campaigns from conception to completion. This is a do-it-yourself role: you'll both develop the strategic plan AND personally build the ads, copy, landing pages, and content that bring it to life — working with the regional campaign specialist to drive a strong growth strategy.
What You'll Do
Write high-converting ad copy for Facebook, Google, LinkedIn, and other platforms
Build and optimize landing pages from scratch using page builders
Create presentation materials for webinars, partnerships, and educational expos
Collaborate with the content team, designers, and regional digital marketer to build campaigns targeting the US market
Who You'll Work With
Regional Digital Marketer — they launch and report on campaigns; you partner with them to optimize
Content & PR Marketer — to find and create content that resonates with the audience
USCA Sales Team
You get energized by wearing multiple hats and prefer to build campaigns yourself rather than delegate. You see the big picture strategically but love diving into the tactical details of execution.
Essential experience
Around 5 years of hands-on marketing where you personally created and managed campaigns
Proven experience writing high-converting copy for ads, emails, and landing pages
Experience managing paid advertising across META, Google Ads, and other platforms (not the technical side)
Email marketing platform expertise
Content creation skills — blog posts, social content, and educational materials
An analytics and optimization mindset
What makes you stand out
Self-starter who acts without waiting for direction
Creative problem solver who generates and tests fresh ideas quickly
Detail-oriented executor who keeps every campaign element polished
Data-driven optimizer who decides on metrics, not assumptions
Adaptable communicator across audiences and channels
Bonus points
Experience in education or online learning markets
Familiarity with CRM systems and lead scoring
Experience with webinar platforms and event marketing
We look forward to hearing from you!
Regional Marketing Specialist - CGA USCA • Calgary, Canada
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