Inside Sales Lead Generator

Are you a highly driven, energetic, and resilient customer care professional who loves the thrill of starting new business conversations? Randstad is partnering with a prominent North American distributor of packaging solutions to find a motivated Inside Sales Lead Generator for a permanent hybrid position in Mississauga. If you are passionate about outbound customer care, highly comfortable picking up the phone, and looking to expand your expertise, this is your opportunity to shine.

At Randstad, we act as a trusted recruitment partner for our clients. We connect exceptional talent with top-tier employers, meaning you will be working directly for our client while receiving expert guidance from our recruiters throughout your application process. This exciting customer care role offers a dynamic, collaborative environment designed for individuals who want to take control of their career growth.

The role of the Inside Sales Lead Generator is a high-volume, performance-driven position based out of Mississauga, Ontario. As an integral part of the regional customer care team, you will be responsible for initiating daily outbound telephone calls, utilizing electronic marketing materials, and leveraging innovative prospecting tools to generate profitable sales opportunities. This role requires a self-sufficient individual with an exceptionally high drive who is excited about making cold calls, identifying key decision-makers, and securing valuable appointments for the field sales team. Reporting to an experienced, hands-off manager who trusts their team to perform, you will have the autonomy to manage your daily activity quotas while receiving comprehensive product and system training.

A successful Inside Sales Lead Generator focuses heavily on the front end of the sales cycle, turning cold prospects into warm business opportunities through exceptional telephone-based customer care. You will probe existing and potential accounts for new product opportunities, coordinate closely with seven field sales representatives, and ensure the CRM database is updated with accurate customer profile details. This permanent hybrid role is perfect for a competitive, ambitious individual who is eager to kickstart or advance their career in B2B outbound customer care and lead generation.

Randstad Professional: Find the right job, love what you do, and develop your career. With access to a wide range of roles with top employers, a global community of professional peers, and specialized training and support, we’ll be your guiding partner and help you build a rewarding career.

Advantages
• Competitive base salary ranging from $65,000.00 to $75,000.00 based on experience.
• Performance-based bonus or commission structure tied directly to key performance indicators (KPIs) and booked appointments.
• Flexible hybrid work schedule consisting of two days in the Mississauga office and three days remote.
• Full health and dental benefits coverage beginning after three months of employment.
• Healthcare spending account and access to a comprehensive Employee Assistance Program (EAP).
• Company matching pension program of up to 7% starting after one year of service.
• Mileage reimbursement for instances when joining outside sales representatives on local customer visits.
• Comprehensive product training and career advancement paths within a supportive, family-oriented corporate culture.

Responsibilities
• Initiate outbound cold calls, prospecting calls, and digital communications daily to meet and exceed established activity quotas.
• Source, qualify, and generate high-quality sales leads and book appointments to support seven regional field sales representatives.
• Probe assigned business accounts to identify organic opportunities for selling add-on products and introducing new items.
• Use proven B2B sales methodologies and innovative outreach strategies to prioritize accounts and maximize territory growth.
• Input, retrieve, and diligently maintain accurate customer profile data, qualification notes, and credit info in the internal CRM system.
• Collaborate with cross-functional departments including credit, receivables, operations, and inventory management to streamline clients' onboarding.
• Help establish profitable product pricing by analyzing customer transactional history and matching "like-items" within the system.
• Coordinate with field sales to support Request for Proposal (RFP) responses and occasionally conduct virtual system demonstrations.

Qualifications
• Post-secondary education in business, marketing, communications, or a related field.
• 1 to 3 years of business-to-business (B2B) sales experience, inside sales, lead generation, or telemarketing.
• Demonstrated experience and comfort with outbound cold calling and high-volume prospecting.
• Capability to work effectively from the Mississauga office two days a week in a hybrid setup.
• Ability to work in a fast-paced environment involving prolonged periods of sitting and phone/computer use.
• Openness to occasional travel (up to 10%) for client visits, training, or local sales presentations.
• Outstanding verbal and written communication skills with a natural ability to build rapport over the phone.
• High drive, resilience, and a positive mindset when navigating high-volume outbound prospecting and cold calling.
• Strong organizational and prioritization skills to manage daily activity metrics in a fast-paced sales environment.
• Familiarity with modern CRM software, pipeline management tools, and digital sales technology.
• Dynamic active listening skills to probe accounts effectively and identify cross-selling opportunities.
• Collaborative attitude to align lead-generation efforts with field sales team goals.

Summary
If this Inside Sales Lead Generator role in Mississauga sounds like the perfect next step for you, we want to hear from you.

Apply today directly through our website, or get in touch with one of our specialized Randstad recruiters who are true experts in the customer care sector.

If this exciting opportunity does not perfectly align with your current career path, connect with our expert recruiters today to explore other rewarding openings.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.