Description
:This course will examine the application of basic principles of marketing the sport and recreation industries. It will entail both comparison and contrast of mainstream marketing practices of sport and recreation. Emphasis is on critical analysis of marketing theories as it applies specifically to the sport and recreation industries. Topics will include: the unique nature of sport and recreation marketing, consumers and their behaviours, product planning, distribution, pricing and promotion; strategic planning, and sponsorships.Posting limited to:
Professeur à temps-partiel régulier / Regular Part-Time ProfessorDate Posted (YYYY/MM/DD):
2026/07/15Applications must be received BEFORE (YYYY/MM/DD):
2026/08/14Expected Enrolment:
60Approval date:
2026/07/15Number of credits:
3Work Hours:
39Hourly Rate:
Enseignement / Teaching: $239.47 (2024-2025)The academic year starts on September 1 and ends on August 31.
These rates do not included vacation pay nor statutory pay.
These rates will be applied until a new collective agreement is ratified. Retro will be paid after the ratification.
Course type:
CPosting type:
Irrégulier / IrregularLanguage of instruction:
Anglais | EnglishCompetence in second language:
PassiveCourse Schedule:
- - - MER/WED 7:00PM - 9:50PMRequirements:
3 crédits / 3 credits
39 heures d'enseignement par trimestre / 39 hours of teaching per semester
Mode d'enseignement / Teaching mode : Hybrid (virtual and in-person, on campus)
Horaire / Schedule:
MER/WED 7:00:00PM / 9:50:00PM
Exigeances / Requirements:
Maîtrise (ou équivalent) en activité physique ou domaine connexe / Masters (or equivalent) in Human Kinetics or related field.
La préférence sera donnée aux candidats titulaires d'un doctorat en activité physique ou dans un domaine en rapport avec la formation / Preference will be given to candidates with a PhD in Human Kinetics or in a field related to the course.
Expérience en enseignement universitaire est un atout / Experience teaching in a university setting is an asset.
Un niveau d'éducation/d'expérience jugé équiv. Pourrait satisfaire aux exigences d'éducation et/ou d'expérience requises. / An acceptable level of education/experience could be viewed as being equiv. to the educational requirements and/or demonstrated experience. Si on vous invite à poursuivre les étapes du processus de sélection, veuillez nous aviser de tout besoin nécessitant des mesures d'adaptation. Les renseignements communiqués seront traités avec respect et confidentialité. /
APTPUO - Fall 2026 - APA 3146 - Sport and Recreation Marketing • Montpetit Hall
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