What You’ll be Doing
Own and execute the product marketing strategy for ElevateIP, including positioning, messaging and value propositions aligned to program goals
Plan and deliver go-to-market campaigns that drive awareness, engagement and program adoption
Create and manage marketing assets including website copy, blogs, case studies, whitepapers and social content
Partner closely with the ElevateIP team to support the launch of new learning tools, resources and program offerings
Conduct competitive and market research to identify insights, gaps and opportunities
Track and analyze campaign performance, using KPIs and experimentation (A/B testing) to continuously optimize outcomes
Supporting and attending Communitech and ElevateIP events as required, occasionally outside of core working hours
What You’ll Bring
2+ years of experience in product marketing, with exposure to positioning, messaging or go-to-market
Demonstrated ability to quickly learn and navigate complex programs and translate them into clear, actionable communications
Strong understanding of traditional and emerging marketing channels
Strong communications and presentation skills
Critical thinker with strong problem-solving and research proficiencies
Experience with Google Suite, CMS, SalesForce, ActiveCampaign, Google Analytics, and Canva (is considered an asset)
Excellent written and verbal communication skills
Compensation
The annual base salary range is $50,000-$60,000. The actual compensation will be based on various factors, including the candidate’s level of skills, experience and education as well as the needs of the role, budget and market.
This is a contract, full-time position to March 31, 2027, with the possibility of extension until March 31, 2030.
Product Marketing Specialist, ElevateIP • Kitchener, ON, CA
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