Founding Ecommerce Lead – New Brand

We are building a new direct-to-consumer apparel brand launching in Spring 2027. Backed by a team thats done it before were entering a category we believe has been overlooked for far too long. Customers deserve better products a stronger brand and a world-class experience. Were here to raise the bar.

This is an opportunity to join as one of our founding employees. Youll be part of a small team making key decisions solving meaningful problems and building the foundation of the business from pre-launch. The pace will be fast the challenges real and your impact impossible to miss. Every decision you make will help shape how this business grows.

Were looking for builders. People who embrace uncertainty move with urgency take ownership and are driven by the opportunity to create something exceptional. If youre excited by big challenges meaningful responsibility and the chance to help build a brand from the ground up this could be a game-changing opportunity for you.

The Role

As our Ecommerce Lead youll support the day-to-day management and performance of our website playing a key role in driving revenue growth and delivering an exceptional customer experience.

This is a highly hands-on role for someone who enjoys both strategy and execution. One day you might be reviewing sales performance testing new Shopify apps or optimizing the customer journey. The next you could be writing product copy troubleshooting a site issue coordinating a product launch or identifying new opportunities for growth.

Working closely with leaders across product creative marketing and technology youll turn ideas into execution while continually improving how customers discover shop and engage with our brand. Youll have meaningful ownership broad exposure across the business and significant influence over the future direction of the website experience.

Job Duties & Responsibilities

Build & Grow the Website Experience

• Support the day-to-day management of our Shopify storefront and all of its elements.
• Monitor sales performance and identify opportunities to improve growth.
• Helpexecute promotions product launches and merchandising strategies.
• Continuously improve the customer journey from homepage through checkout.

Create Outstanding Customer Experiences

• Ensure products collections pricing and promotions are presented accurately.
• Improve navigation merchandising and overall shopping experience.
• Identify customer pain points and implement practical improvements.
• Work closely with creative partners to bring campaigns and new launches to life.

Use Data to Make Better Decisions

• Track key ecommerce metrics including revenue conversion AOV and customer retention.
• Build reports that help the team understandwhats working and what isnt.
• Use customer insights to recommend improvements across the business.
• Support experimentation through testing and continuous optimization.

Experience Education & Designations

• 4 years of ecommerce experience in a direct-to-consumer (DTC) environment.
• Proven experience managing a Shopify storefront.
• Demonstrated success driving ecommerce growth through merchandising conversion optimization and customer experience improvements.
• Experience with merchandising promotional planning and ecommerce trading calendars.
• Experience working cross-functionally with marketing operations creative and other business functions.
• Experience managing external agencies and third-party partners.
• Experience working in an early-stage or high-growth business is considered an asset.

Knowledge Skills & Attributes

• Strong analytical commercial and financial acumen with the ability to translate data into actionable insights.
• Proficiency with Shopify and the broader ecommerce ecosystem.
• Knowledgeable and skilled with Google Analytics 4 (GA4) Google Tag Manager and Looker or similar business intelligence platforms.
• Knowledgeable and skilled using Klaviyo Microsoft Clarity or similar customer engagement and behavioral analytics tools.
• Familiarity with A/B testing platforms and conversion rate optimization (CRO) methodologies is considered a strong asset.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Employment Type : Full-Time
Experience: years
Vacancy: 1