Performance Marketing Manager

When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place. We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our

employees.

THE ROLE IN A NUTSHELL

Reporting to the Director of Digital Marketing, the Manager – Performance Marketing will lead the development and execution of GreenShield’s performance marketing strategy. This role translates business objectives into actionable media & growth plans, manages multi-million-dollar budgets, and drives measurable acquisition, retention and brand growth outcomes across digital channels. The successful candidate will combine strategic acumen, advanced analytics, and leadership capabilities to optimize media efficiency and deliver sustainable growth. This role requires deep experience with digital media planning, execution and measurement, as well as the ability to translate business goals into actionable media plans.

Key Responsibilities

• Lead cross-functional growth & media planning with Line of Business, Product, Analytics, Brand, and MarTech teams to translate business objectives into a performance marketing roadmap.
• Set multi-quarter growth strategies, establish investment frameworks, and allocate $1M–$5M+ budgets across channels.
• Own budget forecasts and cost-efficiency targets across campaigns and platforms.
• Define key KPIs and attribution considerations. Build optimization agenda and advanced measurement approaches, including experimentation roadmaps, attribution methodologies, and data requirements.
• Identify platform opportunities (automation, creative systems, audience architecture) to unlock step-change performance.
• Analyze channel performance and funnel metrics to inform channel investment decisions, identify growth opportunities and improve media efficiency.
• Plan, implement & optimize paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic DSPs to meet performance goals (CPA, ROAS, LTV).
• Develop and execute test-and-learn frameworks to improve conversion rates, audience targeting, messaging, and creative performance.
• Continuously monitor performance signals and market trends to adjust strategies and investment allocations rapidly, ensuring responsiveness to changing conditions.
• Manage multiple suppliers in an agile environment, including selection, evaluation, and performance management of media, data, and technology partners.
• Maintain expertise on industry trends and implement best practices to ensure competitiveness.

WHO WE'RE LOOKING FOR

• 10+ years of progressive experience in performance marketing, with expertise in financial services or insurance considered an asset.
• Proven experience managing large-scale paid media budgets and achieving aggressive performance targets.
• Advanced analytical skills, including modeling, forecasting, and incrementality testing.
• Strong commercial acumen with ability to translate CAC, LTV, and payback periods into business impact and investment decisions.
• Hands on expertise managing media buying platforms (Google Ads, Meta Ads Manager), analytics tools (GA4, Looker Studio), and tag management systems.
• University degree in Marketing, Business, or related field; equivalent work experience considered.

Leadership Capabilities

• Strategic thinker with ability to balance scale, efficiency, and risk in decision-making.
• Skilled in vendor and partner leadership, including negotiation and governance.
• Ability to simplify complexity and synthesize multi-source data into clear recommendations.
• Curious and proactive. Actively looks to understand programs and results. Asks questions, and anticipates questions from business partners and leaders
• Demonstrates agility and urgency in decision-making, with the ability to pivot strategies and update plans quickly in response to market signals and emerging opportunities.
• Collaborative leader who influences through structured reasoning and shared outcomes.
• Demonstrated success in managing cross-functional teams and driving high-impact results under ambiguity.

THE CULTURE

We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.

Where your voice is heard and valued.

Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.

Here’s to Better Health for All!

Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.

GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through requestforaccommodation@greenshield.ca. Information received relating to accommodation will be addressed confidentially.

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).

AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.

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