Content Strategist

Content Strategist

Description -

Overview

We are seeking an experienced execution-driven Content Strategist to join our North America Commercial Marketing team supporting top Enterprise and Commercial accounts. This is a newly created high-impact role within a fast-paced highly collaborative ABM-focused team at a Fortune 50 technology organization.

This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1 1:Few and 1:Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Specialist this individual will deliver high-quality persona-driven content that that drives engagement and pipeline growth.

The ideal candidate brings 57 years of B2B content marketing experience deep familiarity with ABM strategy strong technical fluency and the ability to operate at both a strategic and executional level.

Key Responsibilities

ABM Content Development & Execution

• Deep understanding of HP & competitors technical solution portfolio business & target audience to translate into high performing messaging & content
• Work closely with the junior content developer to execute the creation of the content in-house (i.e. Folloze boards social assets etc)
• Project manage agencies to develop and adapt compelling content for integrated ABM campaigns across Enterprise and Commercial accounts.
• Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
• Ensure campaign assets are delivered on time and aligned with activation timelines.
• Maintain content consistency and quality across all channels.
• Create assets across formats including:
  • Email nurtures (including build and deployment in Eloqua)
  • Landing pages
  • Direct mail
  • Social posts
  • Long-form and short-form content (whitepapers articles etc.)
• Ensure content aligns to 1:1 1:Few and 1:Many campaign strategies with strong persona and account relevance.
• Translate complex technical solutions into business-value messaging tailored to key buying personas.

Agency & Project Management

• Project manage agency-led content initiatives using Workfront or similar tools.
• Develop creative briefs and provide clear direction to internal and external partners.
• Review edit and approve content developed by agencies and internal contributors.
• Ensure agency outputs meet brand messaging and ABM personalization standards.

Content Governance & Operations

• Maintain and organize the teams asset repository.
• Ensure content is version-controlled properly tagged and accessible for reuse across campaigns.
• Identify opportunities to streamline content workflows and improve operational efficiency.

Thought Leadership strategy & content

• Responsibility to manage the Thought Leadership strategy across the Market for Commercial Enterprise
• Manage the content strategy for Thought Leadership campaigns while working with the events team to execute

Cross-Functional Collaboration

• Partner closely with:
  • Sales & Content Enablement Strategist
  • Junior Content Specialist
  • North America marketing team members
  • WW Marketing
  • Product marketing and subject matter experts
  • External agencies

Qualifications

Required Experience

• 57 years of B2B content marketing experience preferably in enterprise technology environments.
• Demonstrated experience supporting Account-Based Marketing (ABM) programs.
• Experience building and deploying email nurtures in Eloqua (or similar marketing automation platforms).
• Experience managing agency partners and complex multi-stakeholder projects.
• Strong understanding of persona-based messaging and enterprise buying cycles.

Preferred Experience

• Experience in a large matrixed organization.
• Familiarity with Workfront or similar project management platforms.
• Experience supporting Enterprise and Commercial sales teams.
• Ability to manage content across 1:1 1:Few and 1:Many ABM programs.

Skills & Competencies

• Exceptional writing editing and storytelling skills.
• Ability to translate complex technical concepts into clear compelling business value.
• Strong project management and organizational skills.
• High attention to detail and quality control.
• Confidence in challenging and improving creative briefs.
• Ability to thrive in a fast-paced collaborative and cross-functional environment.
• Strategic mindset with an execution-first orientation.

What Success Looks Like

• High-performing persona-aligned content that supports measurable ABM engagement and pipeline growth.
• Seamless execution of multi-touch campaigns across Enterprise and Commercial accounts.
• Efficient management of agency relationships and internal workflows.
• A well-maintained scalable content repository supporting ongoing campaign needs.
• Strong partnership across NA and Global teams.

About HP:

HP creates new possibilities for technology to have a meaningful impact on people businesses governments and society. The worlds largest technology company and ranked 10 on the Fortune 500 list for 2012 HP brings together a portfolio that spans printing personal computing software services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents. HP invents engineers and delivers technology solutions that drive business value create social value and improve the lives of our clients. HP Canadas Talent Acquisition processes involve the use of technology including but not limited to artificial intelligence (AI) tools to support the screening assessment and selection processes. These tools are designed to enhance fairness and efficiency and all hiring decisions are reviewed by our recruitment team to ensure alignment with HPs hiring standards and applicable Provincial employment laws. This job posting is for an existing vacancy or a position expected to become vacant in the near future.

Compensation and Benefits:

The typical base pay range for this role is$86350to$127800CAD annually. Pay within this range will be based on the review of experience skills and internal equity.

As a full time employee of HP Canada you will be eligible to participate in the companys group benefit programs including medical dental life insurance and disability coverage subject to the terms and conditions of the applicable plans. During your employment term you will receive 15 paid vacation days per year prorated based on your start date. Detailed information regarding benefitswill be provided upon hire and is subject to the terms and conditions of the applicable plans.

Equal Opportunity Employer:
HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment please e-mail. Note: This option is reserved for applicants needing a reasonable accommodation related to a order to satisfy our contractual obligations with clients the successful candidate will be required to pass a basic standard Criminal Records check. You will also be required to sign off on HPs Confidentiality Non-Solicitation and Conflict of Interest Agreement

Job -

Marketing

Schedule -

Full time

Shift -

No Shift premium (Canada)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal

Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 86350 - 127800