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United Software Group Inc
Marketing Specialist (Adobe Launch / Adobe Analytics)United Software Group Inc • Toronto, ON, Canada
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Marketing Specialist (Adobe Launch / Adobe Analytics)

Marketing Specialist (Adobe Launch / Adobe Analytics)

United Software Group Inc • Toronto, ON, Canada
12 days ago
Job type
  • Full-time
  • Quick Apply
Job description

Marketing Specialist (Adobe Launch / Adobe Analytics)

Location: Toronto, ON, Canada (Hybrid)

Job Summary

We are seeking an experienced Marketing Specialist with strong expertise in Adobe Launch (Adobe Experience Platform Data Collection) and Adobe Analytics to support enterprise digital analytics implementation and marketing technology initiatives. The ideal candidate will have hands-on experience implementing scalable tagging solutions, designing data layers, and collaborating with marketing, analytics, and IT teams to deliver high-quality digital measurement solutions.

This is a hybrid opportunity based in Toronto, ON.

Key Responsibilities

  • Design, implement, and maintain Adobe Launch (Adobe Experience Platform Data Collection) solutions.
  • Configure and manage rules, data elements, extensions, environments, publishing workflows, and governance.
  • Implement Adobe Analytics tracking, including:
    • Solution design
    • Variable mapping
    • Event tracking
    • QA validation
    • Audit remediation
  • Develop and maintain scalable website data layers and measurement taxonomy.
  • Implement Adobe Web SDK and integrate with Adobe Experience Cloud products.
  • Create implementation documentation including:
    • Solution Design References (SDRs)
    • Technical specifications
    • Testing evidence
    • Taxonomy documentation
  • Translate business requirements into scalable technical implementations.
  • Partner with marketing, analytics, product, and IT stakeholders.
  • Perform tagging QA using browser developer tools and debugging utilities.
  • Troubleshoot tracking issues and ensure accurate analytics data collection.
  • Support Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), and related analytics initiatives.

Required Skills

  • 5+ years of experience in:
    • Digital Analytics Implementation
    • Tag Management
    • Marketing Technology Operations
  • Deep expertise with:
    • Adobe Launch (Adobe Experience Platform Data Collection)
    • Adobe Analytics
  • Strong experience with:
    • Adobe Web SDK
    • Data Layer Architecture
    • Event Tracking
    • Variable Mapping
    • QA Validation
    • Audit Remediation
  • Experience integrating with:
    • Adobe Experience Manager (AEM)
    • Adobe Target
    • Adobe Experience Platform (AEP)
    • Adobe CDP
  • Strong understanding of:
    • Browser Developer Tools
    • Network Inspection
    • Tag Debugging
    • Data Validation
  • Experience creating technical implementation documentation.
  • Strong communication and stakeholder management skills.
  • Excellent project planning and execution abilities.

Preferred Qualifications

  • Bachelor's degree in Marketing, Information Systems, Computer Science, Analytics, or a related discipline.
  • Adobe Launch / Adobe Data Collection Certification.
  • Experience with:
    • Adobe Customer Journey Analytics (CJA)
    • Adobe Experience Platform (AEP)
    • Customer Journey Analytics
  • Experience implementing enterprise measurement frameworks.
  • Knowledge of enterprise website analytics and digital marketing ecosystems.

Required Technical Skills

  • Adobe Launch
  • Adobe Experience Platform Data Collection
  • Adobe Analytics
  • Adobe Web SDK
  • Adobe Experience Platform (AEP)
  • Adobe Customer Journey Analytics (CJA)
  • Adobe Target
  • Adobe Experience Manager (AEM)
  • Adobe CDP
  • Data Layer Design
  • Tag Management
  • Digital Analytics
  • Browser Debugging
  • Network Inspection
  • JavaScript (preferred)
  • Marketing Technology

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Marketing Specialist (Adobe Launch / Adobe Analytics) • Toronto, ON, Canada

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